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Gaurav Banerjee, the MD and CEO of Sony Pictures Network India (SPNI), has been elected as the new chairman of the Broadcast Audience Research Council (BARC) India. The official announcement was made on Friday, August 1, 2025, following a board meeting where his appointment was confirmed. He succeeds Shashi Sinha,executive chairman IPG Mediabrands India, who has held the position since 2022 and will continue to serve on the board.
Speaking on being elected as BARC India’s new chairman, Gaurav Banerjee said, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”
Shashi Sinha, executive chairman of IPG Mediabrands India, and the outgoing chairman of BARC India, said, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”
Nakul Chopra, CEO, BARC India, added, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”
With over two decades of experience, Banerjee’s appointment is seen as a strategic move for the TV ratings body. Prior to his current role at SPNI, he played a pivotal role in the success of Disney+ Hotstar as its head of content. His extensive background also includes a significant tenure at Star India, where he led the Hindi entertainment portfolio and launched several successful regional channels.
A blend of creative and business expertise, Banerjee began his career as a journalist and has been a long-standing member of the BARC India technical committee, contributing to its operational and methodological advancements for several years.He holds a master’s degree in filmmaking and TV production from Jamia Millia Islamia University and a graduate degree in history from St. Stephen’s College.
The other members on the board includes, Gaurav Dwivedi, CEO, Prasar Bharati, Punit Goneka, MD and CEO, ZEEL, Sunil Kataria, director, ISA and BARC India, Kallie Purie, VP, India Today Group, Jayant Mammen Mathew, director of MMTV, Anupriya Acharya, CEO, Publicis Group, South Asia and others.
- Published On Aug 4, 2025 at 11:16 AM IST
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