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Gen Z consumers demand more than brands: 3 key patterns Nestlé India CEO highlights
Nestlé India Chairman and MD Suresh Narayanan highlights three defining traits of Gen Z consumers—lack of brand reverence, focus on social and nutritional impact, and demand for variety. Speaking to CNBC-TV18, he underlined the need for constant innovation, purpose-driven branding, and fast adaptation to evolving consumer preferences in India’s FMCG market.
Nestle India Chairman and Managing Director Suresh Narayanan has highlighted three key aspects of Gen Z consumer behaviour that brands can no longer afford to ignore.
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