Giorgio Armani: 50 years of iconic style

50 years ago, on 24 July 1975, Giorgio Armani was founded in Milan. To mark the brand’s 50th anniversary, the designer will launch the Armani/Archivio project and celebrate with an exhibition and fashion show at the Pinacoteca di Brera.

Armani/Archivio is an interactive digital platform set to launch on Saturday 30 August during the Venice Film Festival.

The exhibition will follow the brand’s evolution over the last 50 years, culminating in a show that will close Milan Fashion Week at the historic Courtyard of Honor at Palazzo Brera. The show will feature the Giorgio Armani Spring/Summer 2026 Women’s Collection and select menswear looks as the fashion icon ushers in the next era.

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