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MILAN — Giorgio Armani has given fashion enthusiasts yet another reason to tune in to soccer. On Thursday, the Milan-based fashion powerhouse announced that it has designed the formal wardrobe for Juventus, one of Italy’s historic and most endeared soccer clubs.
The partnership includes a selection of Giorgio Armani suits created to accompany the mens first-team players on all official off-pitch occasions throughout the 2025-26 and 2026-27 soccer seasons.
“The wardrobe, designed for all national and European competitions, strike a balance between sartorial sophistication and contemporary comfort, with fluid lines, refined detailing, premium materials and a palette centred on the iconic midnight blue that defines the Giorgio Armani style,” the firm said in a press release.
A variety of looks were carefully curated and inspired by Armani’s signature runway style. Ensembles include soft trousers, oversized shirts adorned with a classic shirt collar that have been made in both crêpe and water-repellent cashmere for the colder months. These can be paired with T-shirts, polos and rollneck sweaters in lightweight wool. The array also includes a more formal midnight-blue suit paired with a jacquard logo tie for both public appearances and special occasions.
Giorgio Armani has been infusing his sartorial fair into the global soccer arena since 1994, starting with the World Cup and later created the uniforms for the Italian national soccer team for the 2012 and 2016 Olympics.
The Italian soccer team sporting the Emporio Armani off-field uniforms.
Courtesy of Giorgio Armani
Over the decades, the company has also designed the official uniforms for the English national team, Newcastle United, Chelsea and Bayern Munich soccer teams. In 2021, Giorgio Armani debuted Emporio Armani off-field uniforms for Italy’s national soccer team, as part of the company’s four-year deal with the Italian Soccer Federation.
Juventus, the latin word for youth, is one of Italy’s most endeared soccer teams. It was founded in 1897 by a group of high school students in Turin. In 1985 and under the ownership of the Agnelli family, Juventus became the first club in history to win all the available international trophies. The Agnelli family founded the Turin-based Fiat automotive company and continues to maintain ownership of Juventus through Exor its holding company.
Fellow Italian luxury house Loro Piana outfitted Juventus’ female division throughout the 2022-23 season.
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