Givenchy Parfums and Gebr. Heinemann launch Gentleman Society Ambrée at Istanbul Airport : Moodie Davitt Report

The Istanbul Airport activation reflects Givenchy Parfums’ continued focus on experiential retail and storytelling in the channelAn immersive car-racing simulator is an engaging entry point into the Gentleman Society universe

TÜRKIYE. Givenchy Parfums (LVMH Beauty) has unveiled a sensorial fragrance activation at Istanbul Airport in partnership Unifree Duty Free and Gebr. Heinemann.

The activation – running from 3 March to 30 April in Terminal F6 – supports the launch of Gentleman Society Ambrée, the latest addition to the Gentleman Society fragrance line.

The 30sq m Event Lounge animation is designed to immerse travellers in the Gentleman Society world. The space is a blend of fragrance discovery and experiential retailtainment, anchored by an interactive car-racing simulator.

Travellers can also shop Givenchy’s heritage fragrance line L’Interdit at the animation.

French Formula 1 driver Pierre Gasly was recently named the new face of the Gentleman Society franchise. His career, which began in karting and advanced to the pinnacle of motorsport: Formula 1, reflects the “energy and with a charismatic elegance” of the Gentleman Society, the brand said.

Gentleman Society Ambrée opens with clary sage and juniper berries essence, layered with warm nutmeg. The fragrance reveals a floral-woody accord heart built around French orris concrete and narcissus absolute, alongside a quartet of vetivers and Australian sandalwood. It combines Peru balm essence, tasuki vanilla absolute and tobacco absolute for the base.

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