Google enters film and TV production with new “100 Zeros” initiative, ET BrandEquity

Highlights

• Google has launched a new film and television production initiative called ‘100 Zeros’, marking its entry into the entertainment industry.
• The initiative will focus on funding and co-producing various film and television projects in partnership with Range Media Partners, a talent firm known for its involvement in notable films.
• The goal of ‘100 Zeros’ is to encourage the creative community to utilize Google’s latest technology products and services, including immersive tools that enhance storytelling and viewer experiences.

Representative imageGoogle has reportedly launched a new film and television production wing signalling the company’s entrance into entertainment industry. As reported by Business Insider, the initiative named ‘100 Zeros’ will focus on the funding and co-producing a variety of film and TV projects. Google has entered into a multiyear partnership with Range Media Partners, a well-established talent firm and production company known for its involvement in films such as “A Complete Unknown” and “Longlegs.”

As per the report with 100 Zeros, Google’s goal is to encourage the creative community to adopt its latest technology products and services, including Immersive View (which enables 3D viewing) and other spatial tools. The report further adds that last year, 100 Zeros quietly backed the marketing of the indie horror film ‘Cuckoo’, and two upcoming films—‘Sweetwater’ and ‘LUCID’—are set to release later this year. These projects aim to highlight AI’s role in storytelling and immersive experiences.

“Through our continued partnership with Range, we aim to collaborate with the Hollywood creative community in a thoughtful and productive way, upkeeping our ongoing commitment to responsibly support creative expression and explore the

possibilities of technology through storytelling,” a Google spokesperson told Business Insider.

The report also identifies key personnel involved in 100 Zeros, including Penny Lin, a film producer at Range, and development executives Casey Durant and Tony Nguyen. Rachel Douglas, a partner and manager at Range, oversees the relationship with Google. On the Google side, Jonathan Zepp, the managing director of emerging content experiences, is the primary contact.

“This initiative is different in that it’s staffed by full- time people who come out of Hollywood and are housed at and supported by Range,” Douglas of 100 Zeros told Business Insider.

Despite Google’s ownership of YouTube, the company is not using the platform as the primary distribution channel for 100 Zeros. Instead, the goal is to sell projects to traditional studios and streaming platforms like Netflix.

• Published On May 7, 2025 at 02:20 PM IST

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