Govt allows Shein back in India, But With T&C attached

By Pune Media On Feb 28, 2025

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Shein has officially re-entered the Indian market through a partnership with Reliance Retail, nearly five years after being banned alongside other Chinese apps over data security and privacy concerns. This time, strict conditions apply—Reliance holds full control over operations and data, while Shein functions only as a technology partner. The government-approved deal ensures all customer data is stored in India, with mandatory security audits to maintain compliance. In this video, MediaNama journalist Sakshi Sadashiv K breaks down the factors that led to Shein’s ban, the conditions enabling its return, and what this means for Chinese ecommerce in India and the competitive fast-fashion market.

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