Govt. to launch campaign to brand Delhi as ‘Viksit’ Capital

CM Rekha Gupta has set aside ₹25 crore for the campaign.
| Photo Credit: File photo

In the recently presented Delhi budget, the Rekha Gupta-led Bharatiya Janata Party (BJP) government has set aside ₹25 crore for a campaign to brand Delhi as Viksit (developed) Capital.

A party source said the name of the campaign has not been finalised yet.

Under the campaign, the government also plans to host an international film festival, an investment summit, and develop a new tourism circuit.

Investment summit

Like Gujarat, Madhya Pradesh and other BJP-ruled States, the Delhi government plans to host an investment summit this year.

“An investment summit has been planned this year, which will be held every two years thereafter,” Ms. Gupta said in her 138-minute-long budget speech.

Officials in the Delhi government said that the investment summit will be aligned with a new industrial policy designed to facilitate business.

Minister for Art, Culture and Language Kapil Mishra said that while cities like Noida and Gurugram have thrived with industrial growth, Delhi “struggled due to the misuse of the policies” by the previous governments.

Tourism and heritage

Mr. Mishra said the government plans to promote Delhi’s heritage through a tourism campaign similar to those in Madhya Pradesh, Gujarat, and Rajasthan.

A key project under this initiative is a boat ride on the Yamuna river from Sonia Vihar to Jagatpur Shani temple. The government has signed a memorandum of understanding (MoU) with the Inland Waterways Authority of India and the Delhi Development Authority for this project.

Among other attractions the government has proposed are a new tourist circuit covering the War Memorial, Kartavya Path, Prime Ministers’ Museum and the new Parliament building.

To promote Delhi as a film destination, an international film festival with India International Convention and Expo Centre and Bharat Mandapam as possible venues has been proposed.

Published – March 30, 2025 01:37 am IST

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