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Four years ago, LIV Golf was founded and quickly started upsetting the entire golf landscape. When it started, the CEO, Greg Norman, was the first to lead the controversial league. However, now Norman is stepping away from LIV Golf and moving on to the next chapter of his life.
Greg Norman’s Message
On September 10, at 4:55 PM, Norman wrote his message of departure on Facebook. In the message, he conveys his sense of pride for his work on LIV Golf. He mentions how the league helped globalize the sport and saw a broad audience. Greg Norman wrote in his goodbye message:
“Together, we built a movement that changed the game globally. We created opportunities for both players and fans and broadened the ecosystem of golf.” Norman wrote, “We truly globalized the game and expanded golf’s reach to fans around the world. We brought entertainment, innovation, and private equity into golf (including to the PGA Tour), positioning the sport as an asset class. It’s been an incredible chapter, and I’m so proud of what we accomplished. My commitment to do what was and still is, the right thing for golf, the players and fans never waivered.”
With his departure, Greg Norman was replaced as CEO by Scott O’ Neil at the beginning of the year. However, his contract only expired at the end of August.
Greg Norman’s Idea For A Global League
LIV Golf isn’t the only time Norman tried to create a global league to compete with the likes of the PGA. Back in the 1990s, Norman made plans to launch the World Golf Tour. An international circuit that never got off the ground and is now just a trivia fact. LIV Golf has been the first one to see some limited success, but has remained controversial for various reasons. Players like Rory McIlroy always criticized the renegade league. The main reason is its ties to the Saudi Arabia Public Investment Fund (PIF). The second reason is a dose of job poaching, as the top players in LIV were from other leagues and given generous sign-on bonuses with their contracts.
Norman himself wasn’t safe from the embargoes that other leagues have established against LIV. He wasn’t allowed to attend a Masters Tournament and had to buy a ticket second-hand, a practice that the Augusta National Golf Club is trying to crack down on. Having a massive hand in LIV Golf has cost him quite a bit with other leagues, but he has no regrets in the matter and is happy with where the league took him.
After LIV
With Greg Norman leaving the league, the next question is what’s next? Norman does have more plans. For 2032, Norman will be part of the Organizing Committee for the Brisbane Olympic Games. Norman described this as some “exciting times”, so despite no longer being CEO, he doesn’t plan on slowing down. As for the future of LIV Golf, that is in the hands of Scott O’Neil and the investors. For now, Greg Norman will continue to contribute to sport wherever he can.
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