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They go by many names — fitness trackers, wearable devices, health monitors. We are talking about the Fitbits, Garmins, and the Whoops of this world. It’s a huge market that’s projected to reach $72 billion (Dh264 billion) in 2025, an increase of 22 per cent from last year. Luxury brands have spotted this trend and are introducing their own versions — sophisticated smartwatches and rings that blend cutting-edge technology with stylish design. We love our fitness trackers, rings and smart glasses, but some do look a little clunky. Luxury brands like Gucci, Montblanc and TAG Heuer are now recording strong sales for their luxury wearables with more players likely to follow. Here are some of our favourites:
TAG Heuer Connected Calibre E4
Luxury watch brand TAG Heuer is known for making sporty-looking watches and decided to make smartwatches with the successful launch of its Connected Calibre E4 collection. The most recent edition is the Oracle Red Bull Racing Edition, which combines the brand’s racing heritage with modern technology. Priced at around Dh7,000, the smartwatch features a titanium case, custom watch faces, and advanced fitness-tracking capabilities, including heart rate monitoring and GPS. The Calibre E4 series also includes collaborations with Porsche and a Golf Edition, catering to enthusiasts of different lifestyles.
Montblanc Summit 3
While Montblanc is known for its luxury pens, it also makes very stylish-looking watches. The Summit 3 smartwatch is a great example of how traditional watchmaking and contemporary tech can be fused. Although this watch can easily be mistaken for a classic analogue watch at first glance, it is equipped with advanced smart technologies. Crafted from titanium and featuring a design inspired by the brand’s 1858 timepieces, the Summit 3 runs on Wear OS, which is compatible with both Apple and Android phones. Montblanc recently introduced a new Glacier Blue edition, enhancing the watch’s aesthetic appeal. The Summit 3 provides comprehensive health tracking, including sleep monitoring and fitness metrics. Its black titanium version costs around Dh5,000.
Ultrahuman Ring Rare
This brand has made significant strides in the smart ring market with the Ring AIR and the newly launched Rare collection. The rings offer comprehensive health tracking ,including sleep stages, heart rate variability, and stress levels, all without a subscription fee. Its lightweight design and sleek aesthetics make it a comfortable choice for daily wear.
Earlier this year, Ultrahuman introduced the Rare range, featuring smart rings crafted from 18K gold and platinum. These rings combine advanced health monitoring with luxury materials, positioning themselves as high-end alternatives in the wearable market. The 18K gold and platinum editions sit within the “Desert Collection” with three distinctive pieces: Desert Rose, Dune, and Desert Snow. Prices range from Dh7,000 to Dh8,500.
Gucci x Oura Ring
Finnish health technology company Oura also makes a wearable ring that tracks health and fitness stats. It partnered with Italian luxury brand Gucci to produce a limited-edition black PVD-coated titanium band in 18-karat yellow gold. The Gucci x Oura Ring, which marries fashion with functionality, was priced at Dh3,500 and sold out within a few weeks. It is considered a collector’s item and can still be bought on secondary markets. Gucci is no stranger to sports and has collaborated with Major League Baseball, tennis and e-sports previously.
Ray-Ban Meta glasses
Far more practical and stylish than the Apple Vision Pro goggles are the Ray-Ban Meta Smart Glasses. A collaboration between Ray-Ban and Meta (formerly Facebook), the glasses — which cost around Dh1,396 — blend the classic style of Ray-Ban sunglasses with the smart tech capabilities of Meta’s Augmented Reality and Artificial Intelligence (AI) systems. Built into the frames are cameras, microphones, speakers and AI features. It’s hard to actually tell they are smartglasses, but wearers enjoy a tonne of tech, including a 12MP camera, 1080p video recording (up to 60 seconds), touch gestures, voice assistant (Meta AI) and directional speakers — perfect for listening to podcasts while looking cool. A Bluetooth connection means it is compatible with iOS and Android.
Sony Reon Pocket Pro
Forget pocket fans, Sony has launched a wearable cooling device priced at Dh799 that you wear on your body. The Reon Pocket Pro is “the high-end model version” and can be worn around the neck to cool your body at the point of contact. It can also warm you up, but that won’t be a concern for a few months here in the UAE. Sony says its slim design is ideal for business settings, so you can wear it to work.
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