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Gujarat Republic Day tableau showcased heritage and modern developmentAhead of World Heritage Day on April 18, Gujarat finds itself at the crossroads of cultural tourism, its heritage sites becoming increasingly popular among both domestic and international travellers. According to the latest release from the state government, over 12.88 lakh people visited Gujarat’s four UNESCO World Heritage Sites in 2023–24.
This number expands significantly when considering the state’s 18 heritage-type sites, where the total footfall surpassed 36.94 lakh. The rise in numbers signals a growing trend toward cultural tourism, with the state’s unique historical and architectural assets drawing increasing interest.
At the forefront of this surge is Ahmedabad, India’s first UNESCO World Heritage City, which saw an impressive 7.15 lakh visitors. The city’s intricate blend of old and new — from its maze-like streets within the walled city to modern architectural feats — makes it a compelling destination for those seeking an authentic, immersive experience of Gujarat’s heritage.
The city’s reputation as a key cultural hub has only strengthened in recent years, with heritage walks and experiential tourism offering visitors a deeper understanding of the area’s rich past.
Patan, in the north of Gujarat, also stands out with Rani Ki Vav, one of India’s most celebrated stepwells. Recognised for its engineering brilliance and architectural beauty, Rani Ki Vav attracted over 3.35 lakh tourists this year.
This monument, built by Queen Udayamati of the Solanki dynasty, has long been admired for its seven-tiered structure, adorned with exquisite carvings. The stepwell’s inscription as a UNESCO World Heritage Site in 2014 has led to substantial investments in its restoration and visitor infrastructure, making it an increasingly popular stop on the heritage trail.
Then there is Champaner-Pavagadh Archaeological Park, which welcomed over 47,000 visitors in 2023–24. The site, a sprawling historic complex situated on the foothills of Pavagadh, is known for its Sultanate-era monuments, including forts, palaces, and tombs, all set amidst a dramatic landscape. With its unique combination of history, culture, and natural beauty, the site is slowly gaining the attention it deserves, even though it remains less commercialised compared to other heritage sites in the state.
Dholavira, located on the arid island of Khadir Bet in Kutch, represents one of the most significant discoveries of the Indus Valley Civilization. Having earned UNESCO recognition as a World Heritage Site in 2021, Dholavira is emerging as a key destination for those interested in ancient urban planning.
The site, which features one of the most well-preserved Harappan cities, recorded over 1.6 lakh visitors in the past year. The ongoing efforts to improve infrastructure around the site, including better access roads and the development of visitor-friendly facilities, are making it more accessible to the public and further driving interest.
The factors behind the uptick in tourism to these sites are multi-fold. On one hand, the Gujarat Heritage Tourism Policy (2020–25) has created a conducive environment for the restoration, preservation, and promotion of heritage sites across the state. The policy has encouraged collaborations between the state, private players, and local communities to create a sustainable tourism ecosystem. It also focuses on improving infrastructure and ensuring that sites are adequately maintained and accessible to tourists.
Another contributing factor is the growing global interest in cultural tourism. Heritage tourism, long considered a niche category, is now gaining traction among a wider audience. Today’s travellers are looking for more than just sightseeing — they want to immerse themselves in history, culture, and local stories.
This shift has been particularly evident in Gujarat, where visitors are increasingly seeking authentic, meaningful experiences that go beyond conventional travel. Heritage walks in Ahmedabad and Patan, food tours, craft workshops, and cultural performances are becoming integral parts of the experience.
There is also a growing emphasis on sustainability and responsible tourism. As tourists become more conscientious about the environmental and social impact of their travels, they are gravitating towards destinations that prioritize conservation and community involvement.
Gujarat’s heritage sites, through their collaboration with local communities, have begun to foster tourism models that benefit both visitors and residents. Local guides, artisans, and small businesses are seeing tangible benefits from the influx of tourists, thereby contributing to the economic upliftment of these areas.
On the infrastructure front, the government has worked to make heritage sites more accessible and enjoyable for visitors. Improvements to roads, signage, and amenities like toilets and visitor centres have made these sites more user-friendly. Additionally, the use of digital tools — such as QR codes for virtual tours, multilingual guides, and interactive displays — has enhanced the overall experience, particularly for foreign tourists who may not be familiar with the local language or culture.
Yet, the real success of Gujarat’s heritage tourism lies in the state’s ability to balance conservation with development.
While significant progress has been made to ensure that tourism doesn’t overwhelm the local infrastructure or compromise the cultural essence of the region, there are still areas that require ongoing attention.
The influx of visitors has undeniably benefited the local economy, but it also calls for careful management to maintain the delicate equilibrium between preserving the heritage and accommodating growth.
As Gujarat continues to attract more tourists, the state is focused on ensuring that the growth of heritage tourism remains sustainable. Efforts are being made to enhance infrastructure, streamline waste management, and manage peak season crowds.
While the challenges remain, the growing interest in Gujarat’s heritage sites reflects a broader shift towards cultural and historical tourism across India. As more travelers seek immersive experiences, the state’s commitment to preserving its unique cultural landscape while enhancing infrastructure suggests a promising future for heritage tourism.
By focusing on a sustainable, balanced approach, Gujarat is ensuring that its historical sites remain not only accessible but relevant for years to come. This approach, prioritizing careful growth over commercial expansion, aligns with the broader trend of responsible tourism that values both preservation and community benefits.
- Published On Apr 17, 2025 at 08:58 PM IST
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