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Starting a business from the ground up can be an intimidating and overwhelming experience, especially without guidance or support. But there are still so many reasons to do it. You get to be the boss, work your own hours and feel a sense of pride in solving a problem that you see in the marketplace by creating value for the consumer.
By sharing my experience building Bobo’s Oat Bars, without having any prior knowledge of the food industry, I hope to inspire anyone debating whether to embark on a business of their own. Here is some of what I’ve learned on my journey.
Notice what is lacking in the market and find a solution
Find a solution to what is lacking in the market from a consumer’s point of view. Solve a problem. Create something better or create a perceived value for the consumer. Most of the time, entrepreneurs are saving the consumer time or money. Figure out if your product will do that, and good figure it out as early and as cheaply as possible.
When I created Bobo’s, I saw that there weren’t a lot of delicious, wholesome, gluetn-free snacks with a simple ingredient deck on the market. I knew my product was all of those things, and that it was tastier than anything else already on the market. I found a solution and created value for my consumer by giving them a time-saving solution for breakfast-on-the-go.
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