HCL Technologies shares in focus after India launch of AI-first MarTech platform Unica+

By Pune Media On Sep 17, 2025

Shares of HCL Technologies are likely to be in focus on Wednesday, September 17, after its software arm, HCLSoftware, announced the India launch of HCL Unica+, an AI-first marketing technology (MarTech) platform designed for the Intelligence Economy.

HCL Unica+ is positioned to address the unique challenges of India’s diverse, multi-lingual market by helping brands engage with a digitally native population of over 800 million internet users – where attention and trust are scarce.

The platform is already powering one of India’s leading financial institutions, managing 500 million customer accounts and handling 1.4 billion potential touchpoints across 28 languages. This underscores its ability to manage large-scale, complex marketing operations.

Industry leaders underscored the significance of the launch. Rajiv Shesh, Chief Revenue Officer at HCLSoftware, said the platform redefines customer experience by enabling marketers to understand evolving customer needs and deliver hyper-personalized interactions that build real trust.

Sidhant Khanna, SVP at IndusInd Bank, noted that AI-driven insights will help brands anticipate customer needs and deliver experiences that foster lasting growth. Harish Padmanabhan, Director – Global Partnerships at Xerago, emphasized that HCL Unica+ is not merely a rebranding of legacy MarTech but a future-ready, AI-first solution integrating real-time decision-making and precision targeting for modern enterprises.

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With India’s MarTech industry projected to nearly double to $94 billion by 2030, HCL Unica+ is strategically positioned to help enterprises capitalize on this growth.The announcement was made at the ET MarTech+ Summit & Awards 2025 on September 16, marking a major step toward helping Indian businesses deliver hyper-personalized, data-driven marketing at scale.On Tuesday, shares of HCL Tech closed 1.13% higher at Rs 1,482.50 on BSE.

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