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Hero MotoCorp, India’s largest two-wheeler manufacturer, experienced a 2.3% decline in scooter sales in FY25, despite new model launches. This contrasts with the 17.4% overall scooter market growth and competitors’ double-digit gains, primarily attributed to Hero’s strong brand identity.
The country’s largest two-wheeler manufacturer, Hero MotoCorp, has seen its scooter sales fall in FY25 despite introducing several new models to the market. This decline contrasts sharply with the overall growth in the scooter segment, which expanded by 17.4% over the previous year.
Data from the Society of Indian Automobile Manufacturers (Siam) shows that Hero’s scooter sales fell by 2.3%, from 4,00,453 units in FY24 to 3,91,419 in FY25. This comes at a time when other major players in the two-wheeler market reported double-digit growth in their scooter sales. Bajaj Auto’s scooter sales, for instance, surged by 139.7% to 2,77,183 units. Honda Motorcycle & Scooter India (HMSI) also recorded a solid 12.4% increase, from 2.53 million to 2.84 million units. TVS Motor and Suzuki Motorcycle India registered growths of 24.9% and 14.8%, respectively.
In contrast, Hero MotoCorp introduced multiple new models over the past two years, including Xoom 110 in January 2023, Destini 125 Prime in August 2023, Pleasure Plus Xtec Sports in March 2024, and a trio of new scooters—Destini 125, Xoom 125, and Xoom 160—in January. Despite the aggressive rollout, the models have failed to make a lasting impact.
Industry analysts point to a deeper issue behind Hero’s lagging scooter performance. According to experts, Hero’s longstanding focus on commuter motorcycles, such as the iconic Splendor and Passion, has solidified its identity as a motorcycle brand, rather than a scooter brand. “Hero is extremely strong in the motorcycle segment with a commanding 42.6% market share, having sold over 5.2 million units out of 12.25 million motorcycles sold in FY25,” analysts said. “But in scooters, the company holds a weak position, with just 5.7% market share.”
While Hero’s new scooters did lead to a temporary bump in monthly sales earlier this year, the gains were not sustained. In January 2025, scooter sales rose by 34.9%, followed by 12.1% growth in February and 22.5% in March.
However, by April 2025, sales had plummeted by 43.3% compared to the same month in the previous year, dropping from 31,712 units to just 17,978. Though part of this decline can be attributed to a high base effect, the performance is still underwhelming given the broader market trend.
Competitors fared better during the same month. Bajaj Auto recorded a 73.2% increase, Suzuki’s sales rose 9%, and TVS posted a 23.5% gain. Even Ather Energy, the electric vehicle company in which Hero holds a significant stake, saw its scooter sales grow by 44%, from 107,894 units to 155,405 units.
The two-wheeler market is witnessing shifting dynamics, with scooters increasingly becoming the preferred mode of personal mobility. In FY25, scooter sales in the country reached 6.85 million units, up from 5.84 million in FY24. Meanwhile, motorcycle sales saw a more modest increase of 5.1%, indicating a broader shift in consumer preference.
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This article was first uploaded on May twenty-five, twenty twenty-five, at thirty-three minutes past five in the morning.
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