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Hilton India Launches an industry-first consumer campaign focusing on Housekeepers on International Housekeepers Week

On the occasion of the International Housekeepers Week (10th – 16th Sept), Hilton India today announced #YouAreTheSparkleAndShine, a heartwarming digital campaign and a first-of-its-kind initiative aimed at shining the well-deserved spotlight on the tireless efforts of the housekeeping teams in the hospitality industry, marking the first time that the industry’s housekeeping heroes are being celebrated with a dedicated digital campaign.

Whether it’s ensuring hygiene and sanitation or adding a personal touch to hotel rooms, housekeepers are dedicated to ensuring that guests have a comfortable and memorable stay. However, despite their hard work, the housekeeping staff often remain the unsung champions behind picture-perfect hospitality experiences. Through a dedicated video spotlighting the innumerable touchpoints created in a hotel by housekeepers, the campaign also invites consumers from all over India to share their favorite memory / picture of how efforts of a hotel housekeepers made their stay special.

Hilton India regards its housekeeping staff as one of the most important pillars contributing to the success of our daily operations. Their unwavering commitment to upholding standards, their attention to detail in crafting a welcoming atmosphere, and their dedication to ensuring each guest’s comfort, truly set the tone for the exceptional hospitality experience that we aim to provide. We are thrilled to be launching #YouAreTheSparkleAndShine, in partnership with LBB, one of India’s leading recommendation platforms to hail and applaud the fraternity and hard work of the housekeeping champions. Sabu Raghavan, Vice President – Human Resources at Hilton India

Through interactive engagements such as contests, polls, and videos, the aim is to wholeheartedly recognize and appreciate the hard work of these often-overlooked hospitality heroes. As part of the contest, Hilton India, in collaboration with Little Black Book, a lifestyle recommendation platform, to invite consumers across cities to share their heartwarming and memorable stories with the housekeeping staff. Whether it’s the welcome experience or their unique gestures of going beyond service, the most inspiring stories will get featured on LBB and selected entries will get surprise gift vouchers to be used at any Hilton hotel in India. The contest will be run on the social media handles of LBB between 10th to 16th September, 2023.

Hilton India remains committed to creating an environment where both guests and staff members thrive, fostering a sense of belonging and appreciation.

For more information about Hilton, please visit stories.hilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Reema Singh

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