How Patanjali Provides Innovative Solutions And Fair-Trade Benefits To Farmers | Brand-desk News

Patanjali is taking significant steps in empowering farmers in India. In recent years, the company has introduced several new initiatives to support farmers, including promoting organic farming, utilizing new technologies, and ensuring fair value for their produce. Patanjali not only focuses on improving the economic condition of farmers but also motivates them to adopt environmentally-friendly farming practices. Through these efforts, Patanjali is playing a crucial role in making Indian farmers self-reliant and increasing their income.

But the big question remains: How does Patanjali provide innovative solutions and fair-trade benefits to farmers? Let’s understand how.

Patanjali’s New Initiatives and Farmer Development

Patanjali has recently taken a major step in the agriculture sector. In April 2024, Patanjali Foods Limited launched two new companies—Contemporary Agro Private Limited and Rishikrishi Farming Private Limited. The main goal of these companies is to connect farmers with new technologies and ensure they receive maximum benefits.

These new companies have been started with an initial capital of ₹20 lakhs each. Their primary focus is to work directly with farmers, teaching them better farming practices, promoting sustainable farming, and developing new farming technologies. The direct benefit of this initiative will be seen by farmers, as they will not only get better crop yields but will also be able to sell their produce at a good price.

Benefits for Farmers

These new companies will offer several benefits to farmers. As farmers join Patanjali’s programs, they will receive high-quality seeds and fertilizers, along with access to new farming technologies. This will help them increase their crop yields and, in turn, improve their family’s income.

Patanjali’s Kisan Samruddhi Program and Other Initiatives

Patanjali has also launched several programs to educate and assist farmers. One of the most important initiatives is the Kisan Samruddhi Program. This program provides farmers with training on organic farming techniques, helping them improve their farming practices and increase crop production. As a result, their income rises, and they become self-reliant. 

Additionally, Patanjali invests in research and development to promote technologies that save water and ensure sustainable soil management. 

(This article is part of IndiaDotCom Pvt Lt’s consumer connect initiative, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility or liability for any errors or omissions in the content of the article.)

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