How to Travel Like You Mean It With Misty Belles

courtesy of Misty Belles

As Vice President of Global Public Relations at luxury travel company Virtuoso, Misty Belles has spent most of her career shaping how—and where—discerning travelers should explore. With 26 years at the company, she’s no stranger to the ever-evolving rhythms of travel and the ins and outs of the industry. Belles recently sat with our editorial director Pilar Guzmán to chat about all things travel this season: why more women are opting to go at it alone, the magic of a girl’s-only trip, and some trends to look forward to.

What are some travel highlights from this past year? What has stuck with you the most?

My first big trip this year was back in May, to Europe, then shortly thereafter, I went to Banff for the 2025 Virtuoso Impact Summit. That’s an area I hadn’t been to since I was maybe five years old, and it made such an imprint on me. I grew up in a small town in Texas; my parents used to load us into a car and we would drive from south Texas to Canada. I give them mad props for being in a car with two little kids for that long.

I went to my soul city, Paris, this last New Year’s with my own kids, and we traveled in a totally different way. It was their first time there. It’s quite extraordinary during the holidays. But I also took my twelve-year-old daughter to see Taylor Swift—twice—and it was the time of my life. Once was in Miami; we did a long weekend together, staying at Aqualina, which culminated in the show. The other time was in Vancouver for the end of The Eras Tour. We did it on a whim, actually. I planned the whole thing in 24 hours. We drove from Seattle and stayed in the middle of nowhere. And it was just magical. If I could bottle that feeling, that excitement, I would be in heaven.

Let’s talk about solo travel. What has changed in the last decade?

I’m someone who has traveled by herself quite a bit, and there was always a stigma of loneliness—but solo travelers are not lonely travelers. They just want to go out and explore the world on their own terms, not on somebody else’s. Nowadays, companies aren’t penalizing solo travelers anymore. There’s also more attention on women-specific travel, where you have a community baked into the trip (highly recommend checking out Intrepid and G Adventures). While you’re still traveling on your own terms, you’re doing it with the safety, security, and support system of knowing that someone has organized it for you. Women tend to backburner their own needs, so giving yourself permission to move at the pace that’s comfortable for you is a great gift.

Looking at our data, there was an increase in solo travel for the three main categories of cruises: Expedition, ocean, and river. That was super interesting—I always think of cruising as a couples or family experience. But on the other hand, it does make sense, because you’re as social or as not social as you want to be on a cruise. We’re also seeing trips to more “exotic” destinations, where, as a solo traveler (especially a woman!), you might be more intimidated on your own. For example, I have friends who have done a women-only trip to Saudi Arabia, and a colleague who just did the same in India—I’ve not been to either, and as a first-time destination, I might be more reluctant to do so. But going with another group of women, where the focus is on meeting and interacting with other women, opens up your world in a completely new way. It’s exciting, and it’s so transformative: You realize how similar someone else’s life is on the other side of the world. You think about the same things. You want your family to be happy. You want to be fulfilled. It’s a very eye-opening experience.

Girl trips are also having a bit of a renaissance. Why do you think they’re so important? What has evolved there?

Women are giving themselves permission to enjoy and to prioritize their female friendships. When you travel with your family, you feel personally responsible for everybody’s happiness: everybody has to have a good time, everybody has to do what’s on their list, everybody has to have a meal that they enjoy. But if you’re traveling with others where you don’t feel like you have to take care of them all the time, that’s a vacation for yourself. It can feel self-indulgent when you’re used to taking care of everyone else. But there are so many benefits. It’s not just the fact that you maintain close relationships, which gets harder to do in adulthood, but you also come back recharged. I always feel like I’m a better mom, wife, and worker when I come back from a trip that has fed my soul.

For a long time, for women, the only way to decompress and to enjoy each other was through the destination spa. For those who enjoy it, awesome. But that’s not everybody’s idea of a good time, or even of decompressing. Really, it’s key to find someone with a similar travel style, to align with them well, whether you’re go-go-go or more relaxed. I also find that the older I get, the more important it is to know people who knew you when you’re young—people who have seen your evolution throughout the different iterations of your life, who are still friends and want to be friends. To me, that’s the best path to walk with somebody.

What’s the summer travel outlook? Any surprise destinations breaking through?

Europe is still very strong, with the usual suspects on top—Greece, Portugal, Italy (I’ve been here for 26 years and Italy has always been the number one outbound destination for us!). US domestic travel is also huge—it’s actually our number one this year—and we’re starting to see a couple other destinations, like Switzerland and the Scandinavian countries, crack the top 10.

Our summer bookings are up 23% year over year and our sales up 26%. When those two numbers are right on par with each other, prices aren’t going up exponentially—which means the rates are finally leveling off. That spells good news for travelers.

Any sense of where some of the wellness trends are netting out?

We’re hearing a lot about the evolution of wellness into wellbeing. To me, wellness feels like a snapshot in time; a feeling of I went here, and I feel better because of it, but now I’m back to my life. But wellbeing is a reset: you learn to care for yourself differently and can integrate that into your life when you get back.

Wellbeing used to be focused just on diet and exercise—both of which are still important, of course. But there’s a deeper question now of how to tackle those ideas along with the things that are important specifically to you, whether it’s longevity, sleep, brain health. It’s not just enough to have these traditional spa services—your facials, massages, hot stones, et cetera—there has to be a kind of medical rigor. A lot of this is because people are making big health changes to their lives back home. They’re looking to accommodate and accelerate those changes when they’re going to these spas.

Pilar Guzmán is the Editorial Director of Oprah Daily, overseeing content strategy across the brand’s platforms.

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