Hyundai Launches Genesis Luxury Brand in India to Capitalize on Premium Market, ETAuto

While a specific launch date hasn’t been confirmed, Hyundai said that market feasibility studies, homologation, and retail strategy development are already in motion.Hyundai Motor India is gearing up to launch its global luxury marque, Genesis, in the Indian market as part of a broader strategy to tap into the country’s rapidly expanding premium car segment. The plan, detailed in the company’s FY 2024–25 Annual Report, marks Hyundai’s first formal foray into India’s luxury automotive space.

Positioned as a standalone luxury brand, Genesis will operate independently of Hyundai’s mainstream portfolio. The company plans to establish Genesis through curated experiences, digital-first retail formats, and premium customer engagement — moving away from conventional dealership-led sales models.

The first wave of Genesis models in India is expected to arrive as completely built units (CBUs), showcasing the brand’s global bestsellers — likely including its flagship G80 sedan and GV80 SUV. Over time, Hyundai will evaluate localised assembly for select models to make pricing more competitive and explore exports to other right-hand-drive markets.

While a specific launch date hasn’t been confirmed, Hyundai said that market feasibility studies, homologation, and retail strategy development are already in motion.

In the long term, Hyundai also sees potential in using India as a manufacturing and export base for Genesis vehicles, especially to emerging right-hand-drive luxury markets, further reinforcing India’s growing role in Hyundai’s global operations.

• Published On Aug 6, 2025 at 08:30 PM IST

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