Hyundai Motor India Launches New Marketing Campaign with Actor Pankaj Tripathi

Hyundai Motor India Limited announced the launch of its new marketing campaign titled “Listen to your Dil or the Deals. You will bring home a Hyundai!” on June 2, 2025. The campaign features actor Pankaj Tripathi, who serves as the company’s brand ambassador.

The television commercial depicts Tripathi in a neighborhood setting, engaging in conversations with neighbors while highlighting features of his Hyundai EXTER vehicle. The narrative focuses on comparing vehicle features and deals available to customers.

According to Virat Khullar, Vertical Head of Marketing at HMIL, the campaign launch timing aims to influence consumer purchasing decisions before the festive season. The company seeks to establish early market presence and embed the Hyundai brand in consumers’ consideration sets during the typically lengthy car purchase process.

The campaign will run across television, print, digital, and radio platforms throughout India. To reach regional audiences, the company has produced the television commercial in seven languages: Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.

Hyundai Motor India Limited, established in 1996, operates as a subsidiary of the South Korean automotive manufacturer Hyundai Motor Company. The company has maintained a presence in the Indian automotive market for nearly three decades, focusing on passenger vehicles across various segments.

The campaign emphasizes the company’s vehicle features and promotional offers available during June 2025. The marketing initiative represents part of Hyundai’s broader strategy to maintain market position in India’s competitive automotive sector.

Pankaj Tripathi, known for his roles in Indian cinema and web series, joined Hyundai as a brand ambassador. His involvement in the campaign aligns with the company’s approach to connect with Indian consumers through recognizable personalities.

The automotive industry in India has experienced fluctuating demand patterns, with companies often timing major marketing campaigns to coincide with festive seasons when consumer spending typically increases. Hyundai’s early campaign launch reflects this market understanding and competitive positioning strategy.

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