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Iggy Pop turned 78 years old in April, and the legendary punk rocker is busier than ever, with a headlining slot at the upcoming CBGB Festival and a new collaboration with Dom Pérignon.
The latter features Iggy and six other “iconic creators” partnering with the champagne brand for its “Creation Is An Eternal Journey” campaign, which reveals how Dom Pérignon has been a “source of inspiration for artists and visionaries” over the years, “captivating them with its singular vision and magnetic aura.”
Indeed, names like Andy Warhol, Jeff Koons and Jean-Michel Basquiat have all lent their artistic vision to the Dom Pérignon brand over the past few decades, while artists like Lenny Kravitz and Lady Gaga have collaborated on special-edition bottle releases as well. Iggy Pop is joined by Zoe Kravitz, Tilda Swinton, Anderson .Paak, Takashi Murakami, three Michelin-starred chef Clare Smyth, and dancer and choreographer Alexander Ekman, for the latest campaign.
As Dom Pérignon notes, this “constellation of cultural icons” offer a lineup of creators who are each a “defining force in their artistic field… infusing Dom Pérignon’s journey with their distinct perspectives.”
Dom Pérignon Vintage 2013
Bonus: use promo code DOMPERIGNONFREESHIP for free shipping online
As part of the campaign, Dom Pérignon will release four new vintages over a limited period: a Dom Pérignon Vintage 2008, 2017 and 2018 bottle, as well as a Dom Pérignon Rosé Vintage 2010 (you can order their latest releases online through ReserveBar.com).
For Iggy, the new campaign is a chance to celebrate not only his recent birthday, but also a chance to celebrate a couple of career milestones, with 2025 being the 35th anniversary of his only Top 40 hit, “Candy,” and 2027 marking his 60th year of making music professionally.
Rolling Stone spoke to Iggy about the Dom Pérignon team-up, his thoughts on the music industry today, and why he’s not planning to “shut down” anytime soon.
You’ve appeared in a number of campaigns in the past, notably for brands like Gucci and Cutler and Gross eyewear. What made you say yes to Dom Pérignon?
You have to be confident that the people behind it are going to be tasteful, frankly — that they’re going to have some sort of boundaries of taste, and that they’ll know what they’re doing. And you know, obviously LVMH fits that bill (eds note: Dom Pérignon is part of Moët Hennessy, the Wines & Spirits division of Louis Vuitton Moët Hennessy). So that’s the first thing. And then I like the champagne; it’s really that simple. I like the champagne and I drink it myself. I had a birthday a few days ago, where I drank the 2015.
Aside from your recent birthday, care to share any other champagne-driven memories with us?
Well I have many beautiful private moments that have to stay private. But we can say that champagne was part of that [Chuckles]. There was a really good one just recently: I played two shows in Japan and on the rider, I had specified champagne, but I didn’t say what [brand] or which one. And after the first show, there was a champagne in the cooler and well, it wasn’t a high point of my evening, though the show had been very, very good. I did a second show, and that was really good, and I was given a glass of champagne, and I went, ‘Whoa, this is good.’ And my manager said, ‘Yes, we gave you Dom tonight,’ so I knew I had done a good job.
This year marks the 35th anniversary of your song, “Candy.” What do you remember about recording that song?
It’s funny because it is a beautiful song, but it’s unlike other things I’ve done. I had been listening to the Rubber Soul album, a lot of stuff from the Beatles, and it was in 1985 that I sat down and wrote half the song, and then it just stopped there, and I could not get any farther. It had the whole verse, and what they call a pre-chorus — [Sings] the “beautiful, beautiful girl from the north… and then I had a dream that no one else could see” — but it didn’t have anything else. And it took me four years.
Then I was on the film set of Crybaby with John Waters. And you just get so bored on these film sets [because] you have to wait around forever. So I had a guitar with me, and out it came one day on its own, [Sings] “Candy, candy, candy, I can’t let you go.” And I knew, holy shit, that’s a hit song — and I needed one at the time. It’s not the sort of thing that happens to me; I’m not a chart guy normally. So it was a beautiful thing.
You released “Candy” as a duet with Kate Pierson of The B-52s. Did you always envision having another artist on the song?
Yes, it was always conceived as a duet. I wanted someone with a high voice to lift that chorus a little more than I could do myself, and Kate Pierson just nailed it when we did the original — she was wonderful. You know, she’s born in New Jersey, but she sounds southern. She has that little cry in her voice. Every once in a while, I still sing it live, especially if I’m somewhere like Italy or southern Spain, where they have a more romantic bent. I sang it as duet once with Chrissie Hynde, and that was beautiful. I like singing it.
Another milestone you’re approaching is your 60th anniversary of being in the music industry. Has the thought of retirement ever crossed your mind?
The central job has a lot to do with beating on things, strumming things, waving your arms about, and opening your mouth to yell or talk or sing a melody. And I enjoy those things.
I think there are days where I think, ‘Oh, I’d like to be by the sea with my feet up,’ of which I do at least a few times every year, but to actually shut down the part of you that needs to compete, that needs to move forward and just imagine that you’re going to enjoy [that]? I don’t think so. I don’t think that works. Sometimes I think, well, maybe I could be one of these guys that just takes lots of mega vitamins and does push-ups when he’s 92 or something, to see how long I could live, but I don’t think I could do that either. So I’m just somebody who’s lucky that I found something to do when I was a pre-teen and I can still do it.
There are days where I think, ‘Oh, I’d like to be by the sea with my feet up’… but to actually shut down the part of you that needs to compete, that needs to move forward and just imagine that you’re going to enjoy [that]? I don’t think so.
Can you tease any upcoming projects?
I’m doing stuff all the time. I’m working on two different single projects right now. I do a lot of guest work, but nothing under my flag at all, except for a very large tour that I’m about to start (*the singer plays a string of European dates through July). But I do a lot of guest work as a vocalist but not as a producer. I would be scared to [produce]. And I would be frightened for someone who hired me as a producer. That’s not my personality.
You came up in such an influential era of music with so many great artists and bands. Who are some musicians that you think have influence today?
There are so many great people out there today, and I’m going to kick myself later for whoever it is that I forget to mention here, but the Lambrini Girls are very, very creative, and they came up with a fresh sound and look of their own, practically out of nowhere. And they are now navigating the straits of music fame. They’re getting known, and you get all the arrows and all the good parts at the same time, and they’re doing a great job of navigating that. But there are just so many great people right now, all over the place, and there’s very little outlet for everybody.
Do you think the music industry will be okay?
I don’t know about the music industry, that’s another thing. I think music is going to be okay.
Congrats again on the Dom Pérignon campaign. If we were to raise a glass today and toast to something, what should we what should we toast to?
It would have to be peace.
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