Increased demand for best of British dairy products in Singapore

AHDB is actively promoting British dairy at international trade events, including the FHA Food & Beverage exhibition in Singapore. This initiative is part of the UK’s broader strategy to increase dairy exports, supported by the £1 million Dairy Export Programme launched by the government in November 2023.

AHDB’s representative in the region, Karen Liao, said: “The FHA-Food & Beverage show attracts visitors from the wider region so gives us an opportunity to catch up with buyers from countries including Thailand and Philippines.

“I have had many conversations with these buyers and distributors in recent months, and they recognise the premium quality of British dairy even if they don’t currently carry it in their range.

“There are great opportunities for our dairy exporters in the region who we will continue to support to ensure their products reach as many consumers as possible.”

AHDB’s head of international trade development for dairy, Lucy Randolph, highlighted the importance of Singapore as a high-income market with a strong appreciation for premium dairy products. She emphasised the opportunity to strengthen relationships and enhance the profile of British dairy among potential buyers.

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AHDB senior international trade manager, Rachael Speed, commented: “Coupled with Singapore acting as a hub for tourists stopping over on journeys, it is a very high-value market for our dairy exporters.”

In 2024, good opportunities persisted in high-income countries with an established UK dairy presence, like Singapore, despite overall economic conditions in Asia making overall trade difficult.

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