India business tripled in last 3 years: Hansgrohe CEO – Industry News

The $1.45-billion Hansgrohe Group, a german luxury home fittings maker, is looking at acquisitions while expanding its distribution, marketing, and manufacturing footprint in India, capitalising on the country’s booming real estate and luxury housing market.

India, currently the company’s seventh-largest market globally, has the potential to break into the top five within the next two to three years, Hans Juergen Kalmbach, CEO and chairman of the Board at Hansgrohe, told FE. The company has set up an assembly line in Maharashtra’s Bhiwandi to produce mid-range products recently.

While it continues to import most of its premium and luxury products—sold under its Hansgrohe and Axor brands—the company sees strong potential to expand local manufacturing as its business in India grows.

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“We are growing in double digits in India. In the last three years, we have tripled our business in the country,” Kalmbach said.

“The growth drivers in India remain strong, given the expanding luxury housing market and the demand for high-end and sustainable bathroom solutions. We see a lot of opportunity for our luxury brand Axor and premium brand Hansgrohe in India.”

According to industry experts, Hansgrohe’s India business contributes over 10% to its global revenue, with strong growth potential driven by rising consumer aspirations. The company competes with brands such as Roca, Jaquar, Grohe, and Kohler in the Indian market.

Hansgrohe’s product pricing in India ranges from ₹30,000–₹35,000 per unit at the lower end, going up to ₹2 lakh and above at the premium end.

Kalmbach stated that local acquisitions could play a key role in helping Hansgrohe expand its consumer reach and fill product gaps in its portfolio, which includes faucets, showers and bath accessories.

“We are not ruling out acquisitions and are constantly evaluating inorganic opportunities in a strategic market like India,” he said.

On the distribution front, Hansgrohe plans to expand its presence from 80 cities to 100 cities in the next two to three years.

Currently, the company operates nearly 200 retail stores across India and has been adding around 50 stores annually, with a focus on tier-I, tier-II, and even tier-III markets, where demand has been rising.

Additionally, Hansgrohe is intensifying its engagement with architects and interior designers, recognising them as a key influence in promoting its products to high-net-worth clients. As part of its expansion strategy, the company will also increase the number of Axor showrooms and experience centers across the country.

Hansgrohe’s optimism about India aligns with the broader growth of the country’s luxury market. While Germany, China, France, the US, the UK, and Belgium remain the company’s top six global markets, a slowdown in China and a stagnant housing market in Europe have pushed global luxury brands like Hansgrohe to focus more on India, experts stated.

They stated that India’s growing base of high-net-worth and ultra-high-net-worth individuals is driving demand for luxury consumer products, including home fittings, automobiles, apparel, and gourmet food.

Kalmbach is visiting India as part of Hansgrohe’s 125th-anniversary celebrations.

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