India’s Highlander and Tokyo Talkies debut in the UAE

Indian fast-fashion labels Highlander and Tokyo Talkies, both under Brand Studio Lifestyle, have entered the Middle East market with three flagship stores in the UAE.

The stores are located at BurJuman Mall in Dubai, Sahara Centre in Sharjah, and Mega Mall in Sharjah. The Sahara Centre flagship spans 9000sqft, while the other two stores cover 5000sqft each.

Shyam Prasad, co-founder and CEO of Brand Studio Lifestyle, said the company’s Middle East entry aligns with rising demand for Indian fashion in the region.

“We’re among the pioneers of Indian fast fashion going global with this launch and hope to pave the way for other homegrown brands looking to scale internationally,” he added.

Brand Studio Lifestyle says it plans to open seven additional stores in the region by next year, alongside 600 shop-in-shop formats across large-format and multi-brand outlets.

Rapheal Lifestyle, the retail and consumer-facing arm of the UAE-based conglomerate Rapheal Group, is supporting the rollout.

“This is more than just a retail launch,” said founder Rapheal Pozholilparambil. “It is about creating a lifestyle experience that’s affordable, accessible, and expressive.”

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