India’s wearable market slumps for fifth straight quarter, new tech gains traction

Daijiworld Media Network – New Delhi

New Delhi, Aug 19: India’s wearable market continued its downward trend for the fifth consecutive quarter, with shipments falling 9.4% year-on-year to 26.7 million units in April-June 2025, according to International Data Corporation (IDC). The decline was largely driven by reduced supplies of smartwatches and true wireless stereo (TWS) earbuds.

Despite the dip, Imagine Marketing, which sells products under the Boat brand, retained leadership with a 28% market share, though its sales volume slipped 4.8% YoY. Noise followed with 13.1% share, down 8.6%, while Boult—rebranded as GoBoult—registered impressive 21.8% growth to secure 10.9% share. Oppo and OnePlus together held 8%, and Realme stood at 6.5%.

IDC’s report noted India’s wearable shipments dropped 6.3% in the first half of 2025 to 51.6 million units. The average selling price rose slightly by 2.2% YoY to $19.2 (approx Rs 1,700) in Q2, while it remained flat in the first half at $18.7 (Rs 1,630).

Smartwatch shipments fell sharply by 28.4% YoY to 6.6 million units, marking their sixth straight quarterly decline. Their share in the overall wearable market shrank to 24.9% from 31.5% a year earlier. IDC attributed the slowdown to saturation and demand fatigue in the entry-level segment.

The earwear category recorded a marginal dip of 1.2% YoY, settling at 19.9 million units in Q2. TWS continued to dominate with 71.2% share but declined 1.2% YoY. Neckband-style earwear dropped 16.1%, while over-the-ear devices nearly doubled, growing 97.4% YoY to 1.5 million units. Boat led TWS with 31.9% share despite a 6.9% fall, followed by Boult with 14.9%.

Meanwhile, new-age devices gained traction. Smart Rings shipments rose 2.8% YoY to 75,000 units, with Ultrahuman, Gabit and Aabo collectively commanding 65% share. Smart Glasses shipments surged to 50,000 units from just 4,000 last year, driven by launches from Meta and Lenskart. Smart Wristbands jumped 118.5% YoY to 83,000 units, powered by Samsung’s Galaxy Fit3, which cornered 80.6% of the segment.

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