Infectious Advertising ropes in Siddharth Kumar as creative director, ET BrandEquity

Siddharth KumarInfectious Advertising has appointed Siddharth Kumar as creative director. Prior to this, Kumar took a detour into film-making. He wrote, directed and produced four short films that are still doing the rounds of the festival circuit.

Kumar is a seasoned creative director who has spent over a decade and half honing his craft at some of India’s top agencies such as Ogilvy, McCann, Leo Burnett, VML, and Publicis. Along the way, he helped create memorable campaigns for a diverse range of global brands – Coca-Cola, Unilever, MasterCard, Airtel, Nestlé, Vodafone, and SBI, to name a few.

Speaking about his plans for Infectious, newly appointed creative director, Kumar said, “My goal is to help build a culture where storytelling thrives. I believe my role is to push the envelope, stir things up, and encourage new kinds of madness.”

Ramanuj Shastry, creative chairman and co-founder, Infectious Advertising said, “ Sid has impressed me in the short time that I have known him. He is a solid writer and great human being. I wish him a great innings at Infectious”

Akshay Kapnadak, chief creative officer, Infectious Advertising added, “Siddharth is passionate about storytelling, curious about people, enthusiastic about the business and has a great work ethic. I’m looking forward to see what we all can build together.”

• Published On Apr 23, 2025 at 01:07 PM IST

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