Pune Media

Influence of Masterclasses in Shaping India’s Fashion Business

By Dr Vidhu Sekhar P

In recent times, masterclasses have gained momentum and has become a go-to platform for individuals seeking specialised knowledge and skills. They are special sessions where experts and well-known professionals share their knowledge, skills, and experiences with a small group of participants. These intensive sessions focus on certain topics or abilities and give in-depth coaching, hands-on training, and personalised feedback. We can find them in business, music, dancing, art, and writing. They give participants a chance to learn from the best and obtain useful skills and knowledge. 

Master workshops taught by specialists in the fashion business have been giving the participants hands-on experience, filling the gap between what they study in school and what they need to know to work in the real world. These classes provide modern design, illustration, and practical skills, which makes gives business opportunities and ready for the industry to learn new things. In a field like fashion that changes quickly, it is important for students and young professionals to learn about the newest techniques, trends, and best practices from around the world. 

Master workshops let the work directly with established designers and creative directors, which encourages experimentation and new ideas. They encourage people to combine traditional Indian skills with modern styles, which leads to unique design sensibilities that are relevant both locally and around the world. The workshops are great chances to meet people from the industry, peers, and possible employers. Famous designers regularly mentor, guide, and give comments to participants, which can help them expand their careers faster and lead to internships or partnerships. 

Some master classes focus on the business aspect of fashion and teach people who want to start their own fashion brand in India the basics of how to do it. Brand building, marketing techniques, and how to deal with the competition are all important for success in the Indian market. Master classes have helped make Indian fashion more inclusive by talking about things like diversity, decolonisation, and how to represent people in design. They urge designers to break the rules and make apparel that is more accessible and symbolic of India’s changing social fabric with strong roots of culture. 

Master seminars assist Indian fashion professionals and designers compete and work together on a worldwide scale by giving them global skills and points of view. This helps Indian designers get more attention on global platforms and makes India’s place in the fashion industry stronger. Master classes have changed the Indian fashion market in a big way, moulding the next generation of designers, business owners, and leaders in the field. 

Bharat Tex Masterclasses 

Bharat Tex 2025 at New Delhi was the venue for Masterclasses for many Industry experts, professionals, and organisations. Notable among them was VisioNxt, India’s first ever trend insights and forecasting lab funded by the Ministry of Textiles, Government of India under the R & D Scheme. They took seed at the National Institute of Fashion Technology (NIFT) as a research-led initiative and had conducted Masterclasses. These classes empowered Indian fashion and retail industries by tracking future directions through systematic research of the changing consumption behaviour and evolving mindsets of people in the country by using big data, AI enabled tools and Emotional Intelligence. Industry experts lead these workshops, which focus on new major trends, sustainability, and how technology is used in fashion. These masterclasses assist Indian designers and brands keep ahead of global trends and adapt to the fast-changing market by giving them organised foresight and useful toolkits. 

Myntra Insider sessions 

Myntra, the top online apparel store, offers special masterclasses just for members of its loyalty program. Eshaa Amiin, a stylist, presented a class on how to dress for the holidays. She gave styling tips, information on current trends, and product suggestions. These sessions get customers more involved, increase sales of featured products, and make Myntra look like a fashion expert. They also help make expert advice more accessible to everyone, giving more people access to high-level styling assistance. 

Manish Malhotra Masterclasses

Manish Malhotra, the well-known Bollywood designer, teaches masterclasses in person and online for anyone who want to become designers or fashion students. His classes cover a wide range of topics, including design philosophy, costume styling, starting a business, and the reality of the Indian fashion industry. Malhotra has worked in the industry for decades, so participants learn directly from her about choosing fabrics, predicting trends, and creating a brand in India. These workshops help people get ready for real-world problems by bridging the gap between what they learn in school and what employers want. Students have commended his classes for helping them improve their research abilities and giving them useful information that helps them be more creative and progress as a technician. 

Masterclasses have no doubt sparked a revolution the Indian fashion industry by providing a platform for individuals to acquire specialized knowledge, skills, and experiences from industry experts. As our fashion landscape continues to evolve, masterclasses will surely play a vital role in shaping the next generation of designers, entrepreneurs, and leaders, driving innovation, sustainability, and global excellence for all stakeholders. (Author is Assistant Professor at National Institute of Fashion Technology, Ministry of Textiles, Govt of India)



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