Inside the Louis Vuitton Men’s Pop-Up in SoHo

It’s been a fun year for the Louis Vuitton menswear collections. And the new Louis Vuitton Men’s pop-up in SoHo is a haute must-visit destination this summer. Louis Vuitton’s Men’s Creative Director, Pharrell Williams, has teamed up with longtime artistic collaborator NIGO, to unveil a dedicated pop-up for the Men’s Fall/Winter 2025 collection right in the heart of Manhattan’s SoHo neighborhood on Prince Street. The immersive space offers a curated composition of the collection featuring ready-to-wear, the House’s iconic leather goods, shoes, and accessories.

Photo Credit: Courtesy of Louis Vuitton

The Men’s Fall/Winter 2025 Collection reintroduces archival emblems of the House in a contemporary fusion. Williams hones in on hallmarks of dandyism, uniforms, traditional Japanese motifs, and the streetwear era that first brought himself and NIGO together. Alongside the luxurious selection, the space is illuminated with Williams and NIGO silhouettes to reflect their legendary collaboration. 

Photo Credit: Courtesy of Louis Vuitton

Visitors are greeted through stacked LED cubes playing original fashion show footage offering a cinematic portal into the menswear collection. Anchoring the space is a sculptural installation mimicking the show set, with retractable vertical drawers that invite customers to explore the ready-to-wear pieces and the new LV BUTTERSOFT sneaker. A Charms & Accessories Bar sits at the center offering a personalization moment where customers can customize their bags with pieces featured in the show. The pop-up also showcases a special selfie moment replicating the signature fisheye effect used in the show visuals. 

The Louis Vuitton Men’s pop-up in SoHo is now open at 104 Prince Street with the Men’s Fall/Winter 2025 Collection being available to shop. 

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