Instamart partners with Home Centre to offer 10-minute delivery of lifestyle products, ET Retail

Representative AI imageNew Delhi: Swiggy’s Instamart has onboarded furniture and home décor brand Home Centre on its platform to offer the brand’s catalogue with doorstep delivery in under 10 minutes, it said in a media release on Thursday.

The partnership will see over 120 products, including kitchen essentials, serveware, home organisers, and décor items, made available across Delhi NCR, Mumbai, and Bengaluru starting this week.

“Today’s consumer values speed and quality. With Instamart, we’re aligning with these expectations to deliver smart, functional products faster than ever,” said Sitaram Kumar, CEO of Home Centre India.

The move marks Instamart’s deeper push into lifestyle and home categories, building on earlier experiments with products such as pillows, blankets, and table décor. According to the platform, home essentials have seen growing traction, with items like blankets among the top-searched in 2023.

“This partnership reflects our ambition to go beyond essentials and bring high-quality lifestyle offerings to users—instantly,” said Amitesh Jha, CEO, Instamart.

Instamart, which launched in 2020, is present in over 100 cities and delivers groceries, electronics, and other daily-use items in 10-15 minutes.

• Published On May 15, 2025 at 07:54 PM IST

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