Intact partners with Northern Super League, adding to women’s sports sponsorships

The multi-year PWHL agreement sees Intact as a founding partner for the league’s three Canadian teams: the Montreal Victoire, Ottawa Charge and Toronto Sceptres.

Wednesday’s announcement comes three days ahead of International Women’s Day.

The Northern Super League kicks off April 16 with Vancouver Rise FC hosting the Calgary Wild at B.C. Place Stadium. Three days later, AFC Toronto hosts Montreal at BMO Field.

Intact also sponsors the Montreal Canadiens, Speedskating Canada and operates the Centre de glaces Intact Assurance in Quebec City, a facility that hosts various community sports programs.

The company says it has focused on diversity within its corporate structure, with 44 percent of its Canadian leadership positions held by women.

“It is as important for us to also make sure that we live those values externally as well,” said Zitouni. “And in this case through sports specifically.”

Other NSL partnerships include Canadian Tire, SportChek, DoorDash, Coca-Cola, WestJet and Westland Insurance.

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This report by The Canadian Press was first published Feb. 5, 2025

Neil Davidson, The Canadian Press

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