IRTH Bags From House Of Titan Enters North India

IRTH Bags, a premium handbag brand from the House of Titan has forayed into North India with the launch of its latest exclusive store at DLF Mall of India, Noida.

Spread across 401sq ft, the retail store offers curated range of modern, stylish and functional handbags.

“We are delighted to open our fifth exclusive IRTH store in India, located in Noida,” said Manish Gupta, CEO, Fragrance and Accessories division, Titan Company Ltd. “This launch is a key milestone as we aim to build IRTH into a Rs 1,000 crore brand by FY27, alongside Fastrack Bags.”

Launched in 2022, IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets.

The brand has already served over one lakh customers across India, reflecting its growing resonance with modern Indian women. Its products are currently present in 136 large-format retail stores such as Lifestyle and Shoppers Stop and is also available online exclusively on Myntra.

Looking ahead, IRTH is planning to launch 25 new stores across India by FY25-26, targeting a total of 100 exclusive stores nationwide by FY28.

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