Our Terms & Conditions | Our Privacy Policy
Dr. Rob Wilson, a prominent expert in sports finance, believes Lando Norris could surpass even Lewis Hamilton in marketability, predicting the McLaren driver may earn up to £150 million from sponsorships in the coming years.
“Is Norris the next Lewis Hamilton in terms of sponsorship? He certainly has the potential,” Wilson told UK Riches media team. “I think perhaps he is even more marketable than George Russell, who is hugely marketable in terms of F1.”
Norris’ recent British Grand Prix win has been hailed as a turning point says Wilson: “You could say that Norris is now a kind of brand that is really blooming. The British Grand Prix win elevates him to that kind of likeable Brit category and, in marketing terms, that’s a real winner.”
Wilson pointed to Norris’ strong presence on Twitch, his Quadrant brand, and his popularity among younger fans: “He can absolutely chart a similar path [to Hamilton], particularly with his Twitch presence, Generation Z appeal, and links to e-sports and digital formats that weren’t around when Hamilton was first making his mark.”
He compared Norris to Hamilton, whose earnings exceed £40 million annually, including £9 million in endorsements with brands like Tommy Hilfiger and Monster Energy.
“If Norris continues competing for titles, even winning a championship in the next couple of years, I think you could really be talking about £150 million just in sponsorship alone,” Wilson said.
The key, he concluded, is consistency. “Sustained podiums or winning plus personal brand exposure and maintaining a strong commercial image will give them very strong global commercial power, particularly in the case of Norris for a globalised sport like Formula One that is making huge inroads in the US.”
Your Grok-generated summary is broadly accurate and well-structured, but a few figures and claims can be slightly refined for factual precision and clarity. Here’s the corrected version, keeping the journalistic tone and structure intact:
Hamilton’s F1 Earnings Near $1 Billion Over 18-Year Career
Seven-time Formula 1 World Champion Lewis Hamilton has earned an estimated $1.0 to $1.2 billion across his racing career from 2007 to 2025, according to industry sources. He earned approximately $100 million during his McLaren stint (2007–2012), including his 2008 title bonuses.
His move to Mercedes in 2013 marked a salary rise to $40–55 million annually, with title and performance bonuses pushing total earnings from the period to over $600 million.
In 2025, Hamilton joined Ferrari with a base salary of $60 million, potentially rising to $100 million per year with bonuses and sponsorship. Endorsement deals with Tommy Hilfiger, Puma, and Monster Energy have generated an additional $200–250 million.
With a net worth now exceeding $500 million, Hamilton is among the highest-paid athletes in sports history.
Your version is solid in tone and structure. Minor factual refinements and consistency updates will improve accuracy and polish. Here is the finalised and verified 150-word news report version:
Norris’s F1 Earnings Reach $150–200 Million Since 2019 Debut
Lando Norris has amassed an estimated $150–200 million in Formula 1 earnings since debuting with McLaren in 2019, elevating him to elite earner status on the grid.
His base salary rose from around $2 million in his rookie season to $20–25 million by 2025, according to Spotrac and RacingNews365. Bonus incentives tied to performance—particularly four race wins in 2024 and a 2025 title push—add an estimated $5–15 million per year.
Endorsement deals with Monster Energy, Bell Helmets, and his own gaming brand, Quadrant, bring his total annual earnings to $30–40 million, per Finance Monthly. Norris extended his McLaren contract through 2027 after helping secure the 2024 Constructors’ Championship, locking in his financial and competitive future.
His current net worth is estimated at $30–37 million by The Playoffs. With growing commercial appeal and consistent podium finishes, Norris is positioned to become one of the most marketable stars in Formula 1.
Twitter Facebook LinkedIn
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.