Is LVMH preparing to offload Marc Jacobs?

French luxury conglomerate LVMH is in talks with several potential buyers to sell its fashion brand Marc Jacobs.

The owner of Louis Vuitton and Dior has been in discussions with potential buyers, including Reebok-owned Authentic Brands Group and WHP Global.

Bluestar Alliance is also reportedly interested in acquiring Marc Jacobs, which could be valued at around $1 billion, according to the Wall Street Journal.

Speculation about a potential sale follows a Bloomberg report last year that LVMH was exploring strategic options for the Marc Jacobs brand after attracting interest from potential buyers – though the company denied those claims at the time.

It wouldn’t be the first major luxury deal of the year. Prada acquired Versace from Capri Holdings in April, merging two iconic Italian fashion houses in a $1.4 billion transaction.

Founded in 1984 by American designer Marc Jacobs, the luxury fashion brand is renowned for its eclectic, bold aesthetic and avant-garde approach.

Celebrated for blending high fashion with street style, it is known for creating innovative, trendsetting pieces that resonate with a diverse and global audience.

In 1997, LVMH tapped Jacobs to lead the Louis Vuitton brand and also acquired the designer’s eponymous label.

The luxury group has recently been streamlining its portfolio by divesting certain brands. Last year, it sold Off-White – the fashion label founded in 2012 by the late Virgil Abloh – to New York-based Bluestar Alliance for an undisclosed sum.

Earlier this year, Stella McCartney also bought back the minority stake held by LVMH, roughly five years after the luxury group initially acquired it.

The move also comes against a backdrop of sustained weakness in global luxury demand, driven by steep price increases and growing geopolitical and economic uncertainty.

Last week, LVMH reported a 15% decline in profits for the first half of 2025 to €9.01 billion (£7.8 billion), amid a decline in sales across its flagship fashion and leather goods division.

The company saw a 4% drop in revenue to €39.8 billion (£34.7 billion), down from €20.7 billion (£18 billion) in 2024, with the fashion and leather goods business posting revenue and profit declines in the first half.

Revenue for the division fell 7% to €19.1 billion (£16.6 billion), driven by softer demand as affluent consumers cut back on spending, compounded by a tough comparison with the previous year, when tourist spending – particularly in Japan – had been stronger.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}