‘It’s a McD Thing’ – McDonald’s India Celebrates Togetherness and Spontaneous Moments

By Pune Media On Aug 6, 2025

McDonald’s India (West & South) has launched its latest campaign, ‘It’s a McD Thing’, celebrating moments of togetherness and spontaneity. Conceptualized by DDB Mudra, it positions McDonald’s as a cultural backdrop where moments of connection unfold.

The campaign introduces two brand films, each depicting distinct ‘McD moments’ in different everyday contexts. The first film explores Gen Z’s interaction with physical spaces in an increasingly digital world.

In the story, a group of friends stops at a McDonald’s on their way to a concert. When their plans are derailed, they turn their disappointment into a spontaneous jam session, using McDonald’s food, packaging, beverages, and beats from the table.

The second film highlights McDonald’s as a destination for professionals working late at night. Set in a quiet office during late hours, it follows a programmer who is startled by mysterious growling sounds. The tension builds until he discovers it’s simply his colleague’s hungry stomach. The scene transitions to both of them enjoying a meal at McDonald’s.

“McDonald’s has been that special place where friends gather, celebrations happen, and everyday moments become memories,” said Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S).

“With ‘It’s a McD Thing,’ we are celebrating those authentic connections and spontaneous moments that can only happen at McDonald’s where our food becomes the backdrop for life’s meaningful experiences.”

“McDonald’s has its own unwritten rules when it comes to the way fans order, eat, share and hang out,” said Harshada Menon & Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra.

“With ‘It’s a McD Thing’, we wanted to spotlight those quirks and rituals that are so familiar, iconic, and happen only at McDonald’s. In other words, it’s not just a place to eat; it’s where stories begin. A cultural space where everyday moments turn into lasting memories. That’s what makes it uniquely McDonald’s.”

via YouTube

The campaign draws on memories shared by those who grew up with McDonald’s as a go-to meetup spot. It recognizes the brand’s role as an “adda,” a familiar gathering place that spans generations.

Positioned as both a reminder and an invitation, the campaign encourages audiences to revisit past McDonald’s moments and create new ones—capturing what makes it “a McD thing.”

This campaign has been rolled out across television, digital platforms, and in-restaurant promotions designed to encourage user-generated content.

Cedits

Creative: Rahul Mathew, Harshada Menon, Siddhesh Khatavkar, Ankit Pathak, Maruthi S, Jyotsna Mohanty, Rishabh Kallyat, Sahiti Gurram, Jena Shah, Manika Pangtey, Tanvi Akkaraju, Thevar Subbiah
Strategy: Shashank Lanjekar, Aashna Shah, Vidisha Jain, Aayush Singh
Business: Delon Mascarenhas, Sharan Nambiar, Barkha Bisht
Agency Producer: Jay Gaikwad
Film Executive: Saloni Sharma
PH: Crazy Few Films
Director: Devika Chaturvedi
Executive Producer: Viraj Gawas / Urfi Kazmi

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