Jashanmal Group Unveils United Colors of Benetton Store at City Centre Bahrain

Jashanmal Group, a leading legacy brand in premium retail since 1919, has announced the opening of United Colors of Benetton’s new store inside City Centre Bahrain mall. This exclusive family store offers a diverse collection for women, men, and children.

The Benetton Group is one of the most renowned fashion companies in the world, operating across key global markets with a network of over 5,000 stores. It is a forward-thinking and socially responsible brand that lives in the present while planning for the future, with a strong focus on environmental sustainability, human dignity, and a society in transformation.

Benetton’s legacy is rooted in innovation — reflected in its bold use of color, pioneering retail concepts, distinctive sales networks, and thought-provoking advertising campaigns that have consistently sparked global conversations and cultural debates. Today, the company embraces the challenges of globalisation with a dynamic and agile approach, driven by ongoing investment and a commitment to gradual, yet impactful, transformation.

Commenting on this launch, Shuja Jashanmal, Group CEO of Jashanmal Group, said: “We are pleased to introduce a global brand like United Colours of Beneton to our Bahrain audience. The opening of United Colors of Benetton’s new store at City Centre Bahrain mall marks an exciting milestone for Jashanmal Group as we continue expanding our premium retail portfolio in Bahrain. This store embodies Benetton’s vibrant spirit, offering a dynamic shopping experience that celebrates color, innovation, and inclusivity. As a legacy brand committed to bringing global fashion to the region, we are confident that this new store will resonate with our customers and further strengthen our partnership with Benetton.”

The group has a consolidated identity of colour, authentic fashion, quality at democratic prices and a passion for work: these values are reflected in the strong, dynamic personality of the United Colors of Benetton brand.

The development of the United Colors of Benetton sales network, which has an important location in historical city centers and shopping centers, is supported by a significant investment program around the world.

United Colors of Benetton’s new store’s concept is ‘we are colors’;  Colour is applied to several elements of the store: the ceiling, the cash desk area and the fitting room. It differs with its lightening; open windows and façade with high visibility inside the store. It focuses on welcome area, use of color, strong light system.

Stores leverage highly modular environments to create spaces where collections, colors and designs are always in the limelight and presented in an increasingly attractive, dynamic and interactive retail context.

_{Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.}