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As influencer marketing continues to shift towards a more measurable and results-driven approach, JioStar has introduced JioStarverse, a data-focused platform aimed at helping brands and agencies navigate the growing complexity of the creator economy.JioStarverse will feature a pool of over 500 JioStar influencers and talents from various genres. The platform will provide JioStar with valuable marketing insights, audience engagement data, and content performance analysis, making it easier to create more targeted and effective collaborations.
“The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance, and a clear link to business impact. Our aim with JioStarverse is to deliver exactly that,” said Ajit Varghese, Head of Revenue, Entertainment and International, JioStar
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He added that the platform’s AI-driven insights, precise targeting, and campaign optimisation features are designed to support the goal of providing smarter, scalable, and more accountable influencer solutions to brands.
“JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing us to design more informed, impactful, and brand-relevant campaigns,” he said.
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With a growing demand for greater precision and transparency in influencer marketing, JioStarverse offers a straightforward solution for discovering talent, tracking real-time performance, and gaining audience insights. The platform aims to deliver measurable results through data-driven campaigns.By using JioStarverse, brands will have access to tools that help match the right talent to campaign goals, monitor key metrics, and gather actionable insights for future planning. Whether working with niche creators or well-known influencers, the platform helps marketers make informed decisions and get the most out of every collaboration.Powered by Qoruz, the platform integrates with JioStar’s wide range of talent and content, offering an added advantage for media planners, brand marketers, and ad sales teams seeking to enhance their influencer marketing efforts.
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