JSW MG Motor India Engages Consumers on EV Concerns in New Awareness Campaign

JSW MG Motor India has launched the EV awareness campaign ‘EV Sahi Hai’, aimed at dispelling myths and boosting consumer confidence in electric vehicles.

The campaign is structured into two phases. The first phase is consumer-led and features a series of 10 short films promoted across digital platforms and television. These films highlight real EV users sharing their personal experiences and the reasons behind their switch to electric vehicles.

“JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions,” said Udit Malhotra, Head of Marketing, JSW MG Motor India.

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“Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique ‘EV Sahi Hai’ campaign.

“This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption.”

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The second phase will be celebrity-led, spotlighting Varun Sharma and Pulkit Samrat. Through creative storytelling, this phase will explore the benefits of EV ownership in India. JSW MG Motor India is scheduled to release this phase by the end of August 2025.

Drawing inspiration from the Association of Mutual Funds in India’s ‘Mutual Fund Sahi Hai’ campaign envisions accelerating EV adoption nationwide.

In addition, the carmaker is launching a brand-new website, which will be accessible to customers starting August 9th, 2025. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to EVs.

“While most people agree that EV is the future, there are many misconceptions that stop them from buying one,” added Amit Nandwani, National Creative Director, Cheil X.

“The need of the hour is to remove these perception barriers so that more and more people can switch to EVs.

We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice.”

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