Kia extends ‘Cycle of Life: Seeds of Change’ project to Africa

As part of its global commitment to sustainability, Kia Middle East and Africa has launched the second chapter of its ‘Cycle of Life: Seeds of Change’ initiative, furthering its vision of delivering sustainable solutions beyond mobility.

Following the success of chapter one in the GCC, Kia is expanding this partnership with chapter two to Africa, specifically in Zambia, in collaboration with The Waste Lab,      African Education Programme and ElectricLime Films.

Together, Kia and its partners will integrate sustainable food waste management, regenerative agriculture, and community-focused education programs that build local capacity and drive long-term environmental change.

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The second chapter will focus on converting food waste into nutrient-rich compost, which will be used to cultivate crops for food production and to generate biomaterials for the creation of sustainable, eco-friendly textiles.

Inspired by Kia’s sustainable design philosophy, this initiative applies these principles to create a circular economy, promoting sustainable practices and partnering with local communities and experts to deliver meaningful environmental and social impact. While Kia and The Waste Lab will provide essential tools and resources, the African Education Programme will take the lead in delivering the training and education necessary to adopt long-term sustainable practices.

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