KL Rahul named global brand ambassador for Paul & Shark as Italian luxury brand marks 15 years in India – Brand Wagon News

Italian luxury fashion house Paul & Shark has appointed Indian cricketer KL Rahul as its new global brand ambassador, marking a significant step in the brand’s international expansion and reinforcing its deepening ties with the Indian market.

The collaboration makes KL Rahul the first Indian athlete to represent Paul & Shark on a global stage. Known for his composed presence both on and off the field, Rahul brings his signature mix of contemporary style and understated elegance to the partnership, aligning with the brand’s ethos of adventure, craftsmanship, and timeless design.

“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special—it feels like the kind of partnership that just fits,” Rahul shared

The brand, which celebrates 15 years in India this year, sees this collaboration as a natural progression in its journey. With retail presence across major Indian cities and a growing customer base in the country, Paul & Shark has long identified India as a strategic market within its global footprint.

Speaking about the association, Paul & Shark CEO Andrea Dini said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand values. This partnership is about more than fashion—it’s a celebration of a lifestyle that blends sport, travel, and elegance.”

The campaign featuring Rahul is set to debut globally on May 2, 2025, across Paul & Shark’s digital platforms and Rahul’s own social media, with a spotlight on India as a key market.

Founded in 1975, Paul & Shark is a family-run Italian label renowned for combining technical innovation with classic styling, inspired by the sea and the spirit of exploration. With a strong commitment to sustainability and craftsmanship, the brand continues to evolve while staying true to its heritage.

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