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Krafton Plans $50 Million in Yearly Investment in India
Regulatory changes in 2025 have steered India’s policy away from real-money gaming and toward esports and social play, a shift Krafton strongly supports. The company’s approach focuses on microtransactions, culturally tailored content, and region-specific esports initiatives rather than global subscription models. Recent investment moves include major stakes in local gaming and fintech startups, underlining Krafton’s commitment beyond simple publishing.
In the near term, Krafton’s priorities are clear: deepen Indian investments (~$50 million/year), scout acquisitions, optimize content for local gamers, and foster esports participation. Over the longer arc, Sohn views a potential India IPO as a “happy” eventual target, evidence of Krafton’s confidence in the direction of India’s regulatory, economic, and creative gaming landscape. As the market matures, the firm will need to unlock higher revenues from India’s price-sensitive consumer base, adapt to local tastes, and compete for attention in a crowded space. In doing so, Krafton affirms its belief in India as a future pillar of global gaming growth.
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