LA-based fashion brand Juicy Couture launches first India EBO in Lucknow

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Juicy Couture, the iconic Los Angeles-born fashion brand famous for its bright colour palette, luxe athleisure wear, and Y2K-chic glamour, has finally made its mark in India by opening its first Exclusive Brand Outlet in Lucknow’s Phoenix Palassio Mall.

The store signals the brand’s entry into India’s retail scene, introducing its classic velour tracksuits, lingerie, handbags, travel accessories, hair accessories, and lifestyle basics to a fresh, fashion-conscious crowd. Inspired by Juicy Couture’s carefree yet aspirational attitude, the store is set to deliver an interactive shopping experience that is designed especially for the Indian consumer.

To commemorate the day, Brand Concepts Ltd.—the authorised retail partner of Juicy Couture in India—organised an exclusive fashion presentation, showcasing the most important pieces in the collection.

Nabendu Chakraborty, COO, Brand Concepts Ltd. said that they’re introducing Juicy Couture to the Royal City of Lucknow, as part of its retail expansion strategy. He added that the event provided an ideal opportunity to celebrate the company’s vibrant personality and to solidify their brand promise of delivering premium global fashion handpicked for Indian consumers.

The opening is part of an extensive rollout plan to introduce high-end global brands in strategic Indian cities. The design and product mix of the store have been individually tailored to appeal to changing local preferences.

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