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La Beauté Louis Vuitton makes global duty-free debut at Incheon
La Beauté Louis Vuitton, the first ever beauty collection from the iconic Louis Vuitton maison, has made its global duty-free debut with Shinsegae Duty Free at Incheon International Airport.
Touted as a “milestone” launch for the French company, the release of La Beauté Louis Vuitton comes as the brand looks to drive its philosophy of “travel, creativity and craftmanship”, as exemplified by the appointment of Dame Pat McGrath, the “Queen of Makeup”, as Creative Director for the Louis Vuitton Cosmetics division.
The new collection includes 73 different shades and textures, across three core categories, which Louis Vuitton says will offer travellers “a fresh and modern beauty experience.” The categories included are lipstick line LV Rouge, tinted balms in LV Baume and eight eye palettes under the title LV Ombres.

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A Shinsegae Duty Free spokesperson said: “Incheon Airport is one of the world’s most iconic travel hubs, and introducing Louis Vuitton’s first beauty collection here – exclusively at Shinsegae Duty Free – brings extraordinary significance for global travellers.
“We remain committed to offering our customers premium, one-of-a-kind experiences that reflect the best of global luxury.”



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