Our Terms & Conditions | Our Privacy Policy
India’s Gen Z shoppers are rewriting the rules of online retail, embracing experimentation, social media influence, and seamless digital payments, according to the Bain & Company and Flipkart report How India Shops Online 2025. With Gen Z now comprising around 40% of all e-retail shoppers, their impact on the industry is undeniable.
(Photo Credit : NA)
1 / 6
Gen Z’s Shopping Habits: A New Digital Era | The How India Shops Online 2025 report highlights that Gen Z’s gross merchandise value (GMV) share in categories such as lifestyle, beauty and personal care (BPC), and electronics is 1.5 times higher compared to other age groups, indicating their increasing influence on these key categories.
(Photo Credit : NA)
2 / 6
Gen Z’s Trending Product Choices | Popular product choices among Gen Z include crop tops, oversized and graphic T-shirts, sneakers, earbuds, and gaming headsets. Additionally, beauty and personal care products such as face serums, lip gloss, and beard oil see higher traction among this cohort, reflecting Gen Z’s strong focus on fashion, self-care, and tech-driven lifestyles.
(Photo Credit : NA)
3 / 6
Platform Preferences: Multi-App Shopping and Insurgent Brands | Gen Z shoppers don’t limit themselves to a single shopping platform – 50% of them engage with more than five e-retail apps or platforms. They are also three times more likely than older age groups to spend on insurgent fashion brands, showing a preference for niche and emerging labels over traditional brands.
(Photo Credit : NA)
4 / 6
Social Media: The Go-To for Brand Discovery | Social media plays a crucial role in how Gen Z finds and engages with new brands. Around 70% of them discover brands via social platforms, with 80%-85% actively using Instagram for shopping inspiration. This figure starkly contrasts with older generations, of whom only around 50% use social media for brand discovery.
(Photo Credit : NA)
5 / 6
The Search Behaviour Shift: Less Scrolling, Faster Decisions | Unlike millennials, Gen Z prefers efficiency when browsing. They scroll 40% less on search result pages before making a decision – typically viewing only three product listings per page compared to the seven listings browsed by millennials.
(Photo Credit : NA)
6 / 6
UPI Dominance: A Digital-First Payment Generation | When it comes to payments, Gen Z is leading India’s digital payment revolution. A staggering 90% of Gen Z digital shoppers use Unified Payments Interface (UPI) for transactions, compared to 60% of older shoppers, highlighting their preference for seamless and quick payment solutions.
Continue Reading
[ad_1]
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
[ad_2]
Comments are closed.