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The new collection, which launched online at Liberty and in store today (9 October), draws inspiration from Liberty’s longstanding links with craftmanship and its proximity to Carnaby Street – a symbol of British countercultural style and music.
Featuring coats, bags, dresses and pyjama sets, key pieces in the collection include the Nelson coat – a reimagining of classic naval tailoring in velvet and felted cashmere – a reworked archival Liberty print velvet dress, metallic-detailed silk pyjamas featuring a Union Jack print, and a kilt made using newly designed Liberty tartan – created in Scotland for the collection.
A new Liberty logo features throughout the collection – a bold Double L in a clean, deco-inspired form alongside a more organic version of the logo. Key colours include navy, royal blue and burgundy.
Retail prices range from £125 for a silk scarf up to £1,995 for a heavy wool-cashmere coat.
Adil Mehboob-Khan, CEO at Liberty London, told Drapers: “For the Golden Quarter, we wanted to do a special collection, focussed on fashion, focused on accessories. And we have a history of great designers, participating to Liberty collections. So we thought of Frida, because she’s a master of craft and a fashion historian. Everything she does is referenced, she has a real passion for the history of design, for what’s coming next.
“When we knocked on her door in Rome, she said yes: she’s a fan of Liberty. We also discovered that she is passionate about Britain and the role of Britain in fashion. She loved the idea of creating a collection to celebrate our birthday.”
Italian designer Giannini, who was creative director at Gucci from 2006 to 2014, said “Liberty is more than a store – it’s a cultural landmark and artistic movement. Its founder, Arthur Lasenby Liberty, created a movement that fused art, nature, and craft. Designing Hypernova 150 was about capturing that vision – reborn through modern eyes.
“It’s a privilege to design for a brand whose name is seen as a style leader in the history of art and design. I am really proud and honoured to have been chosen.”
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