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Limca, a lime and lemon-flavoured drink, has crossed the Rs 2,800-crore revenue mark in 2024, helped by its expansion in rural and urban areas.
The five-decades-old brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats, according to a statement released by Coca-Cola India.
Since its inception in 1971, Limca has been a driving force in strengthening the company’s sparkling portfolio, with demand soaring across both urban and rural markets, it added.
Currently, Coca-Cola has three billion-dollar brands — Thums Up, Sprite and Maaza in its India portfolio. Thums Up is now very close to becoming a USD 2 billion brand.
Maaza, Thums Up and Limca were acquired by The Coca-Cola Company in 1993, when the Atlanta-headquartered company had re-entered the Indian market, from Ramesh Chauhan of Parle Bisleri.
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Coca-Cola had then bought the entire portfolio of aerated drinks from the Chauhan brothers, which also included Gold Spot. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said Limca’s story is one of resilience, reinvention, and a pursuit of excellence. “Our success is anchored in a simple but powerful playbook – innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose,” he said.
In 2024 Coca-Cola extended Limca in the hydration space.
It had introduced Limca GlucoCharge, a beverage with glucose and electrolytes and its launch campaign had featured Olympic gold medalist Neeraj Chopra.
In India its beverage range includes Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. PTI
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