Looks Salon Expands Offerings with Wellness Services and D2C Investments, ETRetail

Looks Salon is planning to introduce new services like cafes, wellness centres, face yoga, sleeping pods, and foot reflexology to elevate the consumer experience, Samir Srivastav, CEO, Looks Salon, told ETRetail.

The brand has recently introduced a cafe in a salon in Bhubaneswar. The salon, which sprawls across 4,000 sq.ft, houses a cafe in a 900 sq.ft area. It further plans to open cafes in the salons in Delhi/ NCR and tier II cities.

“We are introducing wellness, foot reflexology, and face yoga in our salons in Mumbai, along with that, we are also introducing need-based massages,” he stated.

“Beyond a point, we also wanted to extend the lifecycle of the consumer in the salon,” he further added.

Currently, the brand runs 238 salons in 53 cities, and by this fiscal year’s end, it plans to add 12 more salons to take the total count to 250.

“Going ahead, we will be opening stores in both metro and non-metro cities, and out of these 12 salons, 5 will be company-owned and company-operated,” he said.

The average salon size of the brand spans across 2,000 sq.ft, and the CAPEX stands at Rs 1.75 crore.

“The salons hit the breakeven in 6-8 months, whereas the principal breakeven takes place in 18-24 months,” he asserted.

At present, 60 per cent of the salons of the brand are in North India, 20 per cent in West India, 15 per cent in East and the remaining 5 per cent are in South India.

“In the South, we are planning to enter Hyderabad and grow further in Bengaluru,” he stated.

Currently, haircare contributes to 60 per cent of the business of brand

“Private label contributes almost 30 per cent of our skincare business,” he said.

“Apart from this, we are also planning to do some strategic investments in a few D2C brands or beauty technology brands. We have already partnered with five brands,” he further added.

The luxury salon, which houses brands like L’Oreal, Kerastase, and Redken, gets 16 per cent of its revenue from retail, and the remaining 84 per cent is contributed by services.

The brand, which has been registering 15-17 per cent volume growth year-on-year, closed the last fiscal with Rs 160 crore in revenue and is planning to close this fiscal with Rs 200 crore.

“Currently, EBITDA profitability of the brand stands at 9-10 per cent and we plan to take it to 12-13 per cent going ahead,” he concluded.

• Published On Aug 13, 2025 at 10:45 AM IST

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