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The fan-favorite Warner Brothers anamorphic animated characters finally made their way to the big screen with The Day the Earth Blew Up: A Looney Tunes Movie. As someone who grew up as a kid before the internet and would find my entertainment on TV, Looney Tunes was my jam. Seeing them in the theaters all these years later is very nostalgic.
Disney was never as much my thing, yet there was a love and wonderment for their 2D animated work that was hard to deny. Yet, for many, Disney seems to have lost some of its magic in the modern landscape by switching to CGI. But all is not necessarily lost, as I think The Day the Earth Blew Up: A Looney Tunes Movie might help spark their realization to embrace the past and deliver a new animated classic.
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Why Disney Has Abandoned 2D
Disney has never formally announced why it no longer wants to make 2D movies, so its choice remains largely speculative. Fans have guessed reasons ranging from believing the 2D format to be outdated (as if anime does not exist) to the massive success of projects like Frozen pushing the studio toward CGI projects. The success of films is also hard to gauge, as recent standouts, like Moana 2 and Inside Out 2, were predated by the financial failures of Wish and Strange World.
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One could argue that a Moana 2 done in 2D would have done just as well and been more affordable for the studio. Regardless, the choice to abandon traditional animation seems without a valid reason. Yet, with many fans clamoring for a return to form, it could reignite some interest and allow them to build up a new franchise. If The Day the Earth Blew Up: A Looney Tunes Movie brings in enough to be considered a substantial success, it could pique Disney’s interest; with how inconsistent their other properties, like Star Wars and Marvel, are, they need every win they can get.
2D Would Give Disney a Better Chance at Success
The Day the Earth Blew Up only cost $15 million to make. The ‘rule of thumb’ is that marketing is about 50% of production costs; theaters take about 40% of the ticket revenue. Considering these factors, The Day The Earth Blew Up will turn a profit if it reaches $37,500,000 in revenue. While often a misconception, 3D animation costs more and takes more time to create than 2D (Via Pixune)
Disney’s last original film (not a sequel), Wish, cost $200 million. Using the same math, the film needed to make over $500 million worldwide to turn a profit in theaters; it reportedly earned around only $250 million at the box office. The truth is that people want the magic that Disney used to offer; they don’t need bloated budgets trying to push the boundaries of animation. A 2D film will not only provide fond memories of the studio’s golden era but will also lower that ceiling to be a commercial success.
I can almost assure you that if Disney placed their beloved Mickey Mouse into a 2D animated theatrical film, they would turn a substantial profit. Their next big-budget original CGI animated movie is a coin toss. Disney Studios needs to let Pixar do its thing and instead learn from WB with their latest outing, making affordable films soaked in the nostalgia that had made them beloved in the first place. Until then, you can check out The Day the Earth Blew Up in theaters.
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