L’Oréal reorganises its management in India to support growth

By Pune Media On Jul 21, 2025

L’Oréal India, the subsidiary owned by global cosmetics giant L’Oréal, has reshaped its Indian governance. The change underlines the company’s ambitions to expand in one of the world’s most dynamic beauty markets. As of October 1, Jacques Lebel will take up the position of country manager for the Indian subsidiary, succeeding Aseem Kaushik, who will assume the role of president.

Aseem Kaushik – L’Oréal India

This change in management comes at a time when the French cosmetics giant is aiming to more than double its business in India over the next few years. This ambition is underpinned by the rapid growth of the country’s beauty market, fuelled by the emergence of an expanding middle class and increased demand for cosmetics and skincare products.

Jacques Lebel was previously general manager of L’Oréal’s Consumer Division in Mexico. Prior to joining L’Oréal, he held marketing and general management positions at Procter & Gamble and AB InBev.

Aseem Kaushik, meanwhile, will take on the role of president of L’Oréal India, with a mandate focused on corporate reputation, public affairs, institutional relations, and CSR initiatives.

Present in India since 1994, L’Oréal today boasts a varied portfolio, ranging from consumer brands such as L’Oréal Paris, Maybelline New York, and Garnier, to luxury brands such as Lancôme, Kiehl’s, and Yves Saint Laurent Beauté.

L’Oréal produces 95% of what it sells in India locally, at a rate of around 500 million units a year. A significant proportion of this production is exported, notably to the Gulf States.

In an exchange with the press, L’Oréal CEO Nicolas Hieronimus reaffirmed the strategic importance of India for the group. “We intend to expand our factories, increase our production capacities, and strengthen our exports”, he declared last June.

The company has also stepped up its investments in the local ecosystem, recently acquiring stakes in two emerging Indian brands – Deconstruct (skincare) and Arata (haircare) – via its Bold investment fund dedicated to innovative start-ups in the sector.

The Indian beauty market could reach $30 billion (€28.8 billion) by 2027.

This article is an automatic translation.

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