Our Terms & Conditions | Our Privacy Policy
Louis Vuitton has officially forayed into beauty, and while the announcement did have everyone excited at first, the launch seems to have sparked quite the debate. As a brand that already dominates the fashion space, beauty seemed like a natural next step, but is it even about innovation anymore?
Well, LV decided to monetise another vertical in the lifestyle space, and that too, at a time when the first half of 2025 for LVMH already saw a decline in both revenue and profit.
The line between luxury and lifestyle seems to be blurring
Louis Vuitton
Luxury is supposed to be defined by exclusivity, and while these brands are supposed to cater to a certain purchasing class, right now, luxury houses are simply leaning into creating a ‘perceived reality’, with people buying brands for the face value, even if it means it’s on an EMI.
The LV lipstick, for instance, is priced at $160, which means about Rs 14,000, and that’s honestly shocking, to say the least. This isn’t luxury anymore; it’s the price that we are paying for the packaging and the monogram that it comes with.
The eyeshadows, though refillable, are priced at $250, and it honestly makes me mad, because those who have ‘f**k you money’ will go and buy it to probably show off, but what’s different here that Dior, Chanel, or Prada and YSL aren’t already doing right? Having used some, if not all, luxury beauty products, there will come a point where it will all become interchangeable, because is there anything new to bring to the table anymore?
Louis Vuitton
Oh, I also discovered just today, there’s also a $1,390 lipstick case that they’ve come up with. Talk about unnecessary things? But it clearly looks like that’s exactly what we are promoting at the moment.
At this point, luxury beauty is not accessible anymore, and honestly, I don’t think they are even trying to make it that way. Can you believe that the Hermès lipsticks actually seem cheaper in front of LV? Well, I just can’t, honestly.
Louis Vuitton
I heard somewhere, how luxury brands are now everywhere. Between a new launch and the products hitting the store, they’ve been promoted by celebrities and influencers so much that it doesn’t feel like luxury anymore, and in fact, the rarity fades.
Makeup from Louis Vuitton will obviously sell because of the name, but does it add or subtract from the meaning of ‘luxury’? Since we are currently trying to build everything as mid-luxury or luxury, what does the word even mean anymore?
To me, luxury is about curation and timelessness and not just a monogram that makes everything expensive.
What are your thoughts on the same?
Social and lead image credits: Louis Vuitton
Read iDiva for the latest in Bollywood, fashion looks, beauty and lifestyle news.
Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their legal original owners.
Aggregated From –
Comments are closed.