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Luxury fashion brand Louis Vuitton is venturing into the cosmetic industry with the introduction of La Beaute, a premium makeup line. The initial launch is set to take place in China this month, with a worldwide expansion planned shortly after.
The Creative Force Behind La Beaute
The creative process for developing this collection was steered by renowned British makeup artist, Dame Pat McGrath. The French luxury establishment communicated that the products come in artistically designed containers that are intended to be lifelong keepsakes.
The makeup assortment features 55 lipsticks, 10 lip balms, and a variety of eyeshadow palettes.
Sustainable and Luxurious
All items in the collection are designed with sustainability in mind, as they are refillable. Customers can purchase replacement lipstick bullets and individual eyeshadow shades as needed.
Adding an extra touch of luxury, the lip products, a collaboration with Louis Vuitton’s master perfumer Jacques Cavallier Belletrud, are also fragranced. The Rouge lipsticks boast a blend of mimosa, jasmine, and rose scents, while the Baumes lip balms carry hints of mint and raspberry.
“Makeup is culture; it is power; it is presence; and it’s personal,” McGrath, the creative director of cosmetics for La Beaute, said of the new line.
Pricing and Availability
The lipsticks and balms from the range are priced at $160 each, while the eyeshadow palette is available for $250.
The brand is planning a digital pre-launch scheduled for August 25.
Questions & Answers
What is the price range for the La Beaute makeup line?
The lipsticks and lip balms are valued at $160 each, whereas the eyeshadow palette is priced at $250.
Are the products in the La Beaute makeup line refillable?
Yes, all the products in the line, including lipsticks, lip balms, and eyeshadows, are refillable.
Who is the creative director behind the La Beaute line?
The La Beaute makeup line was developed under the creative direction of renowned British makeup artist, Dame Pat McGrath.
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