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In a landmark alliance that marries luxury with sporting prestige, Louis Vuitton has unveiled a multiyear partnership with Real Madrid, announced today (June 13, 2025), in Paris and Madrid. As the official partner of the world’s most decorated football club, the French maison has crafted exclusive Formal Wear and Formal Travel Wear Collections for Real Madrid’s Men’s and Women’s Football teams, as well as its Men’s Basketball team. This collaboration is a celebration of shared values—excellence, innovation, and a relentless pursuit of greatness—that have defined both icons for over a century.
Photo Credit: Courtesy of Louis Vuitton
Real Madrid, founded in 1902, stands as a beacon of sporting supremacy, its trophy-laden history inspiring generations across the globe. Louis Vuitton, synonymous with timeless luxury since 1854, now lends its sartorial mastery to outfit the club’s athletes and representatives for major events and international travel. This partnership marks the first time the House has placed its tailoring expertise at the service of a sports institution of this magnitude, reinforcing its storied connection to elite athletics.
“Victory travels in Louis Vuitton,” a mantra that resonates through the House’s history, finds new expression in this collaboration. From crafting bespoke Trophy Trunks for global competitions like the Paris 2024 Olympic and Paralympic Games to the Formula 1® World Championship, Louis Vuitton has long elevated the world of sport with its artistry. Now, by dressing Real Madrid’s players in meticulously designed wardrobes, the House cements its role as a purveyor of triumph.
Photo Credit: Courtesy of Louis Vuitton
Photo Credit: Courtesy of Louis Vuitton
Under the visionary direction of Pharrell Williams, Louis Vuitton’s Men’s Creative Director, the collections embody a fusion of purpose and panache. The Formal Wear wardrobe, reserved for official representations, features ready-to-wear suits, shoes, and accessories that exude sophistication. Each piece showcases the House’s signature tailoring, with refined details such as VVN leather labels embossed with the Louis Vuitton monogram, sewn onto jacket lapels and trouser pockets. These subtle flourishes reflect the atelier’s legendary savoir-faire.
The Formal Travel Wear Collection, designed for the rigors of global travel, balances performance and elegance. Crafted from innovative, luxurious materials, the garments feature assertive lines and timeless silhouettes. Accessories elevate the ensemble: a palladium LV-buckled leather belt, a navy cotton cap with embroidered accents, and the supremely supple LV Soft shoes.
A bespoke luggage line completes the offering, featuring the Horizon 55 carry-on, the iconic Keepall, and the Christopher backpack, all adorned in Louis Vuitton’s Monogram canvas. White-and-gold stripes in Real Madrid’s colors and “RM” initials—created via the House’s Mon Monogram personalization service—lend a bespoke touch. Exclusive leather charms in club hues, crafted solely for this partnership, underscore the collection’s rarity. While these pieces are not available for purchase, select Louis Vuitton classics and Mon Monogram services can be explored at louisvuitton.com.
Photo Credit: Courtesy of Louis Vuitton
Pietro Beccari, CEO of Louis Vuitton, lauded the partnership, noting, “We are proud to support a club whose history, marked by countless victories, continues to inspire. Louis Vuitton and Real Madrid share values that have propelled them to the highest peaks, driven by an uninterrupted quest for excellence and innovation.”
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, echoed this sentiment: “At Real Madrid, we pursue excellence to remain at the top. That same philosophy defines Louis Vuitton. We share the responsibility of building a legacy that inspires beyond our industries.”
Pharrell Williams added, “Real Madrid stands for excellence and evolution—always pushing forward. This wardrobe moves with that spirit, blending purpose, strength, and style. Our shared respect for community makes this connection powerful.”
Photo Credit: Courtesy of Louis Vuitton
This partnership is a natural extension of Louis Vuitton’s storied relationship with sport. Since 1983, when it first partnered with the America’s Cup, the House has crafted trunks for the world’s most prestigious competitions, from the FIFA World Cup to the Ballon d’Or®. Each trunk, imbued with emotion and craftsmanship, tells a story of victory—an ethos now woven into Real Madrid’s journey.
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